Exploring the impact of modern issues on personal responsibility and collective action
Awakening means developing your consciousness – ethical and social – in order to become a better human.
Awakening is an intentional choice. Indeed, it is the act of opening our eyes to realise what happens inside and around us. Once we understand the reality, the damage we have caused to other people and the environment, awakening follows.
Therefore, we become aware that acting without considering the consequences – in other words, acting without a long-term ethical vision – is not a worthy choice.
Awakening requires our eyes to see, our brain to think and pay attention, freeing our conscience to emerge. For instance, we reach a higher level of consciousness by reading books, essays, or newsletters. Following thoughtful leaders. Interacting and sharing ideas in a community. Perhaps we could list other ways, but honestly, meditation is not our field of knowledge.
Ultimately, awakening is free.
So, you can pay someone to turn on the light for you, but then the process is yours, and no one can do it for you.
How does it all connect to fashion?
Believe us, it does. Fashion, as a reflection of our society, is part of a system based on exploitation. Part of the world is living at the expense of others and the planet.
The result of awakening is that we are no longer satisfied with this system. We cann’t take it as it is. So, we want to bring about change.
How do we do it?
We do it by offering you a thoughtful selection. By intentionally choosing fewer items – only what we really need. Unique pieces. By no longer conforming to fashion rules but instead being active agents of change. By infusing our own vision and values. More is not the answer. Rather, less but better with more ethical choices.
How do fashion brands do it?
Smaller production runs, higher quality, and shorter and adequately paid work chain. No sales, just real, balanced value. No modern slavery serving fast fashion.
How do you do it?
Consume less. Choose wisely.