Violent responses in modern society

Where do we want to go next?

Violence is served to us continuously. It happens in movies as well as in tv shows. But sadly, it happens in reality too. Even if we focus on our work, the current exceptional facts are inescapable. Anyway, the war is turning the fashion industry upside-down.

Violence is the response we see on a daily basis and to any act. And it is curious to see how people condemn it or accept it depending on the case.

How does a violent response happen?

Someone says something. Someone does not respect an agreement, or someone crushes your foot. The list could be longer because we can find endless occasions that would trigger a mindless reaction. However, by crushing the foot, that someone hits someone else’s nerves. And what does this someone else do? This someone else reacts with violence. A violent reaction can go from slapping someone in the face to invading a country, just to name two possibilities.

Perhaps both examples may sound familiar. Whatever may have caused the violent response – “You assault somebody, you get escorted out the building, and that’s it.” So stated the Oscar co-host, Wanda Sykes, for instance.

Following the same logic: you assault another country, you get invited to stop! Because whatever caused your reaction, borders cannot be violated. Of course, we weigh both sides considering the wider picture, but only one side is the aggressor. Therefore, to remain equidistant means being on the side of those using violence.

Violence is a human tendency, but it’s a brutal response

Violence is a human tendency, but it is a brutal response and must always be condemned. Because when you react violently, you’ve already lost. Even if provoked by someone, it shouldn’t be accepted.

As a matter of fact, we get accustomed to violence more easily than to respect or kindness. It’s time to understand that this attitude is not constructive.

Violence is never the answer. Let’s make it clear. Let’s make them stop.


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It’s war! The world we don’t want

Can fashion stay relevant during a war next to our door?

It’s war! Yesterday we awoke with a clear feeling of insanity and disgust as the first news we heard in the morning told us that Russia declared war on Ukraine.

From the end of the Cold War to a real war

The fact sent us back to the past. Indeed, the terrible news was like a flashback that took us to the year Sting released the song Russians. It was 1985 – we were teenagers, music was the centre of our universe, and that song impacted us. By the way, the world was almost at the end of the Cold War.

Russians lyrics came to our mind evoking sad thoughts:
“In Europe and America, there’s a growing feeling of hysteria
Conditioned to respond to all the threats
In the rhetorical speeches of the Soviets.”

Nothing has changed over time, nor can we say humanity has ever learned something from past events. The majority of which were man-made disgraces. In fact, we keep on repeating the same mistakes over and over again, and perhaps we like it too.


The background of Milano Fashion Week

Against this background of horrible facts, we should talk about Milano Fashion Week. And to be honest, it doesn’t come so easy.

The first impression we have is that the language has become cloying. All the wording, from sustainability to diversity, from inclusion to genderless, flooded the industry and flattened the proposals. These empty claims seem to depict a fake universe detached from reality. In the end, brands follow one another without having a real character that makes them unique.

“Balenciagitis” is a kind of contagious phenomenon which has affected many brands, depriving them of their core identity.

The mood so far seemed very 90’s: tank tops, layering, see-through dresses.

However, Putin’s scary words and actions today resonate with more than fashion. So we quote Sting’s song again:

“There’s no such thing as a winnable war
It’s a lie we don’t believe anymore!”

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