upcycling Archives

Upcycling: The Future Of Fashion

23 January, 2023 / Leave a Comment

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A trend or a permanent approach towards sustainable fashion?

Upcycling seems to be the future of fashion. Indeed, this technique is one of the best opportunities to make fashion a more sustainable industry. But is it just a trend? One of the buzzwords brands use to lure attention? Or is it here to stay?

Upcycling – what does it mean?

Upcycling means taking discarded materials, re-designing and reassembling them to create a product of higher value. While recycling transforms materials into something new, which implies more resources, having a higher impact, upcycling starts with existing materials, resulting in a lower impact. Therefore, this practice represents a pattern of circularity, the heart of sustainable fashion.

A personal note: family tradition

For us, daughters of a seamstress so passionate about making clothes that she even finished buttonholes by hand, it’s not a novelty. Since we were children, we’ve had familiarity with collecting buttons, zippers, and fabrics. Pieces from existing garments that mom would reshape to make something else: beautiful clothes for special occasions or garments and accessories for daily life. Our school bags and pencil case made of deadstock denim were fantastic.

Upcycling, background notes

A memorable example of upcycling comes from the movie industry. Rossella O’Hara’s dress, made from curtains in “Gone with the wind”, belongs to our collective imagery.

Many blogs attribute the “upcycling discovery” to this or that designer for a promotional purpose. But we cannot avoid mentioning Mr Martin Margiela. Since the beginning, his aesthetic mastered the deconstruction and reinvention of found garments, culminating in 2006 when Maison Martin Margiela Artisanal was born.

On the same line, we mention Marc Le Bihan. A big part of his work consists in searching for vintage garments, deconstructing and reconstructing them. He upcycled military uniforms from the 40s, 50s, and 60s, reshaping them into modern pieces. With Swedish pants, he created a coat; with military pull, a gilet; and with smoking pants, a long skirt. Also, he created pieces with postal bags made of heavy linen for a catwalk.

Among young designers, Marine Serre’s creativity stands out. Indeed she is doing a great job with upcycling.

By exploring fashion history, we can see that upcycling is nothing new. But what brought it to the centre of attention was the pandemic, which spread a do-it-yourself trend among young people. Most importantly, it favoured the diffusion of particular attention towards sustainable fashion.

Nowadays, many famous brands ride the wave to stay popular. Though advisable to become sustainable, a fashion industry that almost entirely revolves around upcycled garments is hard to imagine.

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What If I Don’t Have Money?

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Redefining style on a budget: exploring smart choices beyond fast fashion

What if I don’t have money? This is a question we are asked frequently, from young people and those who don’t have much money to buy quality clothes but want to change their lifestyle by cutting out fast fashion. What can they do? What are the options?

This is a topic we have explored and discussed many times with our community. We are aware of the reality, the tough times we are experiencing all over the world. In fact, we are all in the same boat, so we must find solutions together. Uplifting the lifestyle of our community is a crucial step.

First of all, we believe it is a matter of educating ourselves to consume differently, a conscious choice on our part. And there are things we can do, perhaps requiring a little creativity.

No money, but plenty of style

When we were young, we used to transform our clothes. For instance, we used to take a pair of denim jeans and unseam the legs. Then, give them the shape of a maxi skirt with a front or back slit, and resew. Same procedure for the short skirt version.
Grandma’s white linen slip-dress worn with a belt and a nice cardi became a summer dress. Don’t forget vintage ties. They can be cool belts. Training yourself to see and wear items in a different context is just a game of fantasy and style. So, open your family closets and play!

Vintage pieces are the perfect timeless choice. Investing in some good vintage pieces should be on top of your list. We just want to clarify what we mean by vintage: clothes coming from past years or decades. When we see second-hand fast fashion clothes sold as vintage on some resell platforms, we cry. That is not vintage! Vintage has a quality that lasts for decades, that’s not what fast-fashion can offer.

How to build a timeless wardrobe

This is our advice to avoid the look of a character who jumped out of Grease. We would suggest buying only two new quality pieces, one top – one bottom, and mix them with the vintage garments. In this way, your outfits will be modern and unique.
Timeless quality items will stay with you for a very long time. If you can, just add two more the following season and keep on mixing the new ones with the vintage. The ability to mix, by the way, is the fun side of fashion and the true essence of style.

So, replying to question: What if I don’t have money? Instead of eating up whatever brands make with the sole intention of encouraging overconsumption, we can use a little creativity to update our clothes. Give them a new life and mix them in fresh ways. So you can renew your wardrobe even with a limited budget.

We are grateful for the quality of our interactions that keep the discussion alive. Thank you, community!