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Christmas 2025: seeking light in deepening shadows

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Holding space for peace when the world is holding its breath


Seasonal greetings arrive again, wishing us a Merry Christmas 2025. They speak of joy, magic, and gratitude. Yet for many, these words echo against hunger, displacement, or the constant sound of artillery. The world feels increasingly unstable, and war has become part of our daily language.

So the question lingers: where do we look for light when the shadows stretch so long? And what does it mean to celebrate when celebration can feel fragile, even out of place?

This year, the distance between the festive image and global reality feels especially wide. Gaza continues to endure unspeakable devastation and starvation. The war in Ukraine grinds on, with renewed violence in recent days. Sudan, too, is sinking into catastrophe, forcing millions into hunger and exile. These are not distant tragedies; they are humanitarian failures unfolding in real time.

A girl wearing powder pink shorts, a red oversized wool sweater, and green elf-style long socks cuddles a white bear in a snowy background with a few trees, among which are one Palestinian and one Ukrainian flag. Santa Claus stands, sending light towards the flags. Wishing a Merry Christmas 2025.
Merry Christmas 2025


In such a landscape, the core questions of Christmas — peace, hope, goodwill — risk sounding naive. Yet perhaps they are not sentimental at all, but quietly radical.

Not as slogans. Not as forced cheer. But as choices.

Perhaps the light we seek is not found in denial or forced joy, but in attention. In the decision to pause, to stay present with what is painful, and to refuse indifference. To hold sorrow and still choose empathy. To recognise that caring, today, is an active choice.

This Christmas, holding space can be an act of resistance in itself. A pause. A listening. A willingness to remain human in the face of what dehumanises.

To support humanitarian workers, to advocate, to bear witness — these are small gestures measured against vast suffering, yet they matter. They are how peace survives not as a wish, but as a practice.

In solidarity, in sorrow, and in stubborn hope,

Merry Christmas 2025

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Christmas 2024: Festivity Amidst Global Struggles

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Searching for the magic in a world overwhelmed by adversity


Every email we receive wishes us a Merry Christmas 2024 or a joyful Holiday Season. They celebrate the magic of these days, brimming with joy and gratitude for the year that draws to a close. But where is this magic in the world around us? Can nativity under the devastation of bombs make sense?

Regardless of one’s faith, spiritual perspective, or personal values, the essence of Christmas seems to slip further away with each passing year. Instead of bringing solace, the festive season often leaves many adrift, caught between hope and bewilderment.

This year has been no exception. Once again, we’ve witnessed profound atrocities: the heartbreaking loss of innocent lives, such as children in Gaza, and the ongoing genocide of Palestinians.

“This is not war. This is cruelty. I want to say this because it touches my heart,” Pope Francis lamented.

Meanwhile, the war in Ukraine rages on. Poverty continues its alarming rise, deepening inequalities and divisions in our societies. At the same time, mass consumerism marches forward, heedless of the devastation it inflicts on both people and the planet. In fact, 2024 has been a terrible year for our climate and ecology.

It’s hard to ignore the harsh reality of a world increasingly driven by greed and indifference, where the pursuit of money is all that matters.

In the face of such adversity, it’s difficult to find the magic of Christmas. Yet, it is precisely during tough times that humanity must rediscover its commonalities. Perhaps the true message of this season lies not in fleeting moments of joy but in something deeper: a collective reflection. A chance to seek out what unites us and reignite a sense of shared purpose and hope.

If we turn our focus to values that truly matter—kindness, understanding, and mutual support—we may begin to bridge the gaps in our fractured world.

As we celebrate this season, let us pause. Let us listen, connect, and seek to understand. Most importantly, let us reassess our priorities. Let us remember the atrocities surrounding us and reflect on how our collective actions and choices can create ripples of change. 

Donating to humanitarian organizations working to restore humanity in places where there’s no trace of it may not offer glamour, but it will remind you of what it means to be human.

Peace is the only answer.

Merry Christmas 2024!

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Violent Responses in Modern Society

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Where do we want to go next?


Violent responses have become a daily occurrence in modern society. Violence is served to us continuously. It happens in movies as well as in tv shows. But sadly, it happens in reality too. Even if we focus on our work, the current exceptional facts are inescapable. Anyway, the war is turning the fashion industry upside-down.

Violence is the response we see on a daily basis and to any act, and it is curious to see how people condemn it or accept it depending on the case.

How does a violent response happen?


Someone says something. Someone does not respect an agreement, or someone crushes your foot. The list could be longer because we can find endless occasions that would trigger a mindless reaction. However, by crushing the foot, that someone hits someone else’s nerves. And what does this someone else do? This someone else reacts with violence. A violent reaction can go from slapping someone in the face to invading a country, just to name two possibilities.

Perhaps both examples may sound familiar. Whatever may have caused the violent response – “You assault somebody, you get escorted out the building, and that’s it.” So stated the Oscar co-host, Wanda Sykes, for instance.

Following the same logic: you assault another country, you get invited to stop! Because whatever caused your reaction, borders cannot be violated. Of course, we weigh both sides considering the wider picture, but only one side is the aggressor. Therefore, to remain equidistant means being on the side of those using violence.

Violence is a human tendency, but it’s a brutal response


Violence is an inherent human tendency, which explains why violent responses have become a daily occurrence in modern society. But violence is a brutal response and must always be condemned. Because when you react violently, you’ve already lost. Even if provoked by someone, it shouldn’t be accepted.

As a matter of fact, we get accustomed to violence more easily than to respect or kindness. It’s time to understand that this attitude is not constructive.

Violence is never the answer. Let’s make it clear. Let’s make them stop.

#STANDWITHUKRAINE

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Paris Fashion Week 22

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Fashion as a means of protest: how the industry can channel rebellion


Paris Fashion Week 22 has concluded, and even there, the heartbeats felt in the past weren’t beating that much. The atmosphere felt cooler, more restrained. Designing a collection during the pandemic for brands that have to grind a lot of money wasn’t the ideal ground. Furthermore, staging shows during a time of war wiped out fashion relevance.

For sure, the war in Ukraine made us wonder what’s the sense in what we do.

Fall/Winter 22 pret-a-porter


The purpose was to use every single voice, runway, or platform to protest. Even though we have to keep up with our work, we cannot stay silent in front of Ukraine’s tragedy. And so, we really appreciated all the designers who took a stand and raised their voices in support of Ukraine.

As in Milano, the ’90s were leading in Paris too: the white tank top, the slip dress, transparencies, crop-tops were everywhere. Also, Balenciagitis infected all designers in Paris too. In short, it was all about big shoulders.

Paris Fashion Week 22: some random tiny notes


Dior: a futuristic approach mixed with the past generated a far-fetched confusion.

Saint Laurant: this time is yes! Anthony Vaccarello made a very elegant collection respecting the maison’s heritage. The final tuxedos outfits were gorgeous!

Dries Van Noten: the video presentation looked like a commercial to launch his cosmetic line. Time to monetize!

Balmain: Olivier Rousteing is a good designer, but the show was too futuristic. Armours can protect you from haters but will never give you the elegance of a blazer.

Chloé: you can cook without salt, but the food has no taste. We saw some of the classics remixed with well-known marketing trends. However, the collection was insipid, and the beauty created by Natacha Ramsey-Levi vanished.

Uma Wang: a modern and beautiful collection shown through an impactful video.

Issey Miyake: one of the best digital presentations, “sow it and let it grow”, was the message. Indeed, the video was the story of growth and re-birth, which showed the cycle of nature through clothing.

Yohji Yamamoto: can you renovate while being faithful to your style? Only a master like him can do it, and his work is like poetry for fashion. The way he tailored denim was unique.

Image of Paris - tour Eiffel in support of Ukraine during Paris fashion Week 22


Boyarovskaya: impactful and chilling video. The Belarusian and Ukrainian duo sends a heartbreaking message.

Ann Demeulemeester: still white sneakers, for real? And weren’t all models wearing the same outfit again this season?

Balenciaga: Gvasalia’s background voice was chilling. His obsession for the East-European refugee outfits was clear so far, but his misshapen imagery never felt so real and angsty.

Valentino: PP Piccioli’s words, before the show, were everything: “we see you, we feel you”. A whole collection in PP Pink and some black. The message was strong, but the choice limited the beauty we used to see at Valentino shows. And the pre-show seemed like a commercial for Spiderman.

Vuitton: Ghesquière too got Balenciagitis! But we loved the tie outfits.

Chanel: a very wearable and balanced tweed story. No headshots.

Miu Miu: from preppy to biker style, call them winter outfits if you live in California! Panties peaking through the waistline recalled the first Dolce&Gabbana. Ok for the coats, jackets and column dresses. The rest, too mini, too cropped.

Paris Fashion Week 22: final thoughts


Unfortunately, the return of the runways signalled the re-awakening of the collateral circus. However, let’s debunk a myth:
Who said video presentations aren’t a valuable means to introduce a collection? Don’t say it again, please.

And above all, one point emerged: activism through fashion is a thoughtful way to bring back a sense of purpose in our work.

#STANDWITHUKRAINE

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It’s war! The World We Don’t Want

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Can fashion stay relevant during a war next to our door?


It’s war! Yesterday we awoke with a clear feeling of insanity and disgust as the first news we heard in the morning told us that Russia declared war on Ukraine.

From the end of the Cold War to the onset of a real war


The news sent us back to the past. It felt like a flashback to 1985, the year Sting released the song Russians. We were teenagers then, and music was the center of our universe. That song had a profound impact on us. By the way, the world was nearing the end of the Cold War.

Russians lyrics came to our mind evoking sad thoughts:
“In Europe and America, there’s a growing feeling of hysteria
Conditioned to respond to all the threats
In the rhetorical speeches of the Soviets.”

Nothing has changed over time, nor can we say humanity has ever learned anything from past events—most of which were man-made disgraces. In fact, humans keep on repeating the same mistakes over and over again, and perhaps we like it too.

war


The backdrop of Milano Fashion Week


Against this backdrop of horrible events, we should talk about Milano Fashion Week, and to be honest, it doesn’t come so easy.

The first impression we have is that the language has become cloying. All the wording, from sustainability to diversity, from inclusion to genderless, flooded the industry and flattened the proposals. These empty claims seem to depict a fake universe detached from reality. In the end, brands follow one another without having a real character that makes them unique.

“Balenciagitis” is a kind of contagious phenomenon which has affected many brands, depriving them of their core identity.

The mood so far seemed very 90’s: tank tops, layering, see-through dresses.

However, Putin’s frightening words and actions today resonate with us more than fashion does. So, we turn to Sting’s song once again:

“There’s no such thing as a winnable war
It’s a lie we don’t believe anymore!”

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