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Less is More

Reading Time: 2 minutes

What the fashion industry refuses to see


Less is more, is not about deprivation but value, a more attentive choice. A concept that, together with buy less, buy better – brings about a new awakened attitude focused on meaning. And so, an evolved lifestyle that privileges quality rather than quantity.

For people like us, who lived the pandemic as an eye-opening event and an opportunity to change because we had the chance to realise what we did to the planet, going back is not a possibility.

A lost opportunity


People attracted to the spotlights, influencers and celebrities did not have a crumb of this thought during this fashion month.
But we did, you and us. Indeed we are disappointed by the latest fashion shows and the massive number of outfits made for the new Spring/Summer 23 season. And we are disappointed because the industry missed the opportunity to mark a real change.

Less is more is a shift that the fashion industry cannot face up for a matter of mere interest. Fashion is in the hands of finance, and finance is all about money. Since we try to find better ways to inhabit the planet, therefore, how we live and consume, we question what we see. So we challenge the fashion system.

A less passive fruition of fashion


There are people bored by endless online catalogues or stores packed with items. It’s a niche driven by a less passive fruition of fashion and product consumption in general.

If you are part of this niche, driven by a more active engagement with fashion and product consumption, you refuse endless overconsumption as a lifestyle pattern. And you shift towards caring behaviour, so you want a thoughtful selection, fewer pieces made to last.

Less is more: evolved fashion #formodernhumans


Less is more creates space for new possibilities, a new approach that touches on our ethical, economic, and social views placing people and the planet first. It’s a different way of living, a higher purpose. Something that we share and can drive change. Which, in the end, is something bigger than ourselves.

The fashion industry cannot grasp this opportunity, but we can.

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The Asymmetric T-Shirt by Marc Le Bihan

Reading Time: 2 minutes

Iconic, couture garments in limited editions


Today we introduce The Asymmetric T-Shirt by Marc Le Bihan.

It is an iconic piece of clothing handcrafted in Marc Le Bihan Parisian atelier for a niche audience. In fact, that is what Marc Le Bihan does: couture fashion, garments you will wear for a lifetime because couture is forever. 

And once you wear it, you feel it. You see how it beautifully falls on your body. Indeed, it is an example of good design for people who want something different. It is modern and timeless at the same time. Also minimal but cool.

Discover The Asymmetric T-Shirt


About the design
This couture t-shirt has a side stitching that creates an asymmetric cut revealing a ruffled effect. The silhouette, spiralling around the body, is flattering and timeless. Round neckline. Long-sleeved with wide cuffs featuring a side hole to provide a glove effect. Raw cut hemline and detailing. 

About the material
100% cotton. Specifically, dyed by hand cotton. And the texture is ribbed and very soft. So it feels comfortable when you wear it. Really, you would never take it off!

The Asymmetric T-Shirt
The Symmetric T-Shirt
Marc Le Bihan

About the colour 
Aubergine: a rich purple hue that contributes to enhancing an understated luxury image. And you can match it with many other colours, from neutral tones to dark ones.

Laundry
Wash by hand – easy care.
You can wash this product by hand in cold water. 
Please wash it separately. Cool iron it on the reverse side.

Styling tips
The Asymmetric T-Shirt is stylish but easy to wear. Indeed, you can easily match it with your clothes. It enriches your jeans or black trousers. And try it under a blazer for your work wear outfits.

We ship everywhere!


We are based in Milano, but we ship our niche selection #formodernhumans everywhere.

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. We’d love to help!

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An Interview With Takafumi Sekine: The Creative Mind Behind Meagratia

Reading Time: 3 minutes

Discover the unique Japanese brand redefining modern creativity


We’re thrilled to share our interview with Takafumi Sekine, the creative mind behind Meagratia. Recently, we had the opportunity learn more about his brand.

In search of good design, which doesn’t necessarily belong to the mainstream fashion universe, we discovered Meagratia, a Japanese brand with a subtle sense of fashion and uncommon creativity.

The brand imagery is modern but somehow delicate. Indeed, it plays with a genderless and timeless aesthetic through a contemporary perspective. So, a unique take on where style flows without constraints.

Takafumi Sekine – Meagratia: the interview


Discover more about the designer universe:

• What is your background?
Takafumi Sekine: “I started Meagratia because I wanted to create for others the joy I felt when I wore my favourite clothes as a student. I design interesting things by fusing the history and birth of fashion with modern sensibilities.”

• How would you describe your brand identity?
Takafumi Sekine: “Meagratia creates clothes that the wearers can enjoy in their own way.”

An interview with Takafumi Sekine


• It seems that flowers are a recurring inspiration. Right?
Takafumi Sekine: “Flowers are precious and change, not only when they are in bloom but also as dried flowers. Meagratia creations suggest a quality that changes with time but does not wither.”

• We notice many details in your garments. How do they contribute to your sense of design?
Takafumi Sekine: “It all starts with the desire to create something interesting and new. I take inspiration from various sources and I incorporate them into my design. So, using many details and variations allows a wider range of wearing styles and unusual ways of presenting them.”

• Why do you use the Sakiori technique (rag weaving) for your collection?
Takafumi Sekine: “For our Autumn/Winter knitwear, we created an upcycled design using surplus fabrics. However, the technology and attitude of the factory we work with towards new things are also excellent and play an important role in our collaboration.”

• What do you think about the fashion industry now?
Takafumi Sekine: “On the positive side, both industry and consumers have more choices nowadays, but on the other hand, there are some difficulties. I believe that the consumerist society is gradually changing these days. But I am also concerned about the ageing of craftspeople with excellent skills and the problem of passing these important skills down.”

Meagratia, cool design #formodernhumans


We hope you enjoyed our interview with Takafumi Sekine. Meagratia’s design is cool, and the quality is excellent. The clothes communicate timelessness. Boundaries, male or female, are blurred, but the style is never jarring for whoever wears them. 

Ultimately, there is a sense of freedom in Takafumi Sekine’s vision, which allows people who wear his clothes to create their personal style. The real essence of fashion.

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The Brushed Stripe T-shirt by ZUCCa

Reading Time: 2 minutes

New arrivals, timeless style from Japan


Today we introduce The Brushed Stripe T-shirt by Zucca.

A piece that stands out but it is easy to wear and comfortable. Also, the aesthetic is seasonless, the quality of the material excellent, and the design is cool.

Discover The Brushed Stripe T-Shirt


About the design
Cotton short-sleeved T-shirt with a paint brush drawing design along the front and solid colour back. Some maxi stripes have imperfect lines that resemble a brush stroke. And this paint effect creates a punkish mood. Also, the silhouette is boxy with a round neckline.

About the material
The material is 100% cotton. Specifically, it is sturdy cotton which is seasonless. Also, it has good elasticity and a non-glossy hand.

The Brushed Striped T-shirt


About the colour
Grey base with a white maxi stripe design, a two-tone combination with a matte effect. The front is bicolour, and the back is monochrome. The mood is punkish but refined. And we opted for this colour combination because we like the idea of this particularly sophisticated contrast. It stands out without being aggressive.

Laundry
Wash by hand – easy care.
This product can be hand washed at home in cold water, but do not iron directly on the print. Cool iron it on the reverse side with a cloth in between.

Styling tips
The Brushed Stripe T-shirt is a beautiful garment, eye-catching but easy to wear. And it is perfect with the white denim trousers we have just posted. But you can also pair it with a black bottom, and it will stand out. Even though short-sleeved when the weather gets cold, you can wear a basic long-sleeved t-shirt underneath. And also a jacket over works well. Indeed, layering style is what you need to wear your garments throughout the year.

We ship everywhere!


Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. We’d love to help!

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Fashion and Politics

Reading Time: 2 minutes

How fashion outlines a political view


Fashion and politics are connected, and in fact, some people in the field release some straightforward statements.

The Italian elections, held yesterday, caused concern about the risk of undermining what our parents and grandparents have tried to achieve so far. Something that still was a work in progress but now looks more like a “work in regress.” A political and cultural setback considering it is the first far-right government since Mussolini. Yes, it sounds scary.

Politicians shouting out loud worked to exacerbate a climate of hate. And since people don’t learn from history, repeating mistakes looks like the outcome. So, in this panorama, we found it interesting reading the thought of Pierpaolo Piccioli. One of the most prominent figures in the fashion industry took a clear stance on politics and Italian elections.

Can fashion be political?


Let’s start with a premise. When fashion underscores words such as inclusion, diversity or genderless, it envisions a specific worldview. And that vision of the world has a lot to do with politics, indeed.

So, in a time when some acquired rights are at risk, and that worldview based on ideas that bring people together, accepting all the differences may be swept away. And individual freedom and choices can vanish, it’s good to see people in the fashion industry who aren’t afraid to speak up.

Fashion politics


Pierpaolo Piccioli (Valentino’s designer), from his Instagram account, released a very on-point and heartfelt statement. He spoke in support of freedom, women’s choices on independent decisions about themselves and their bodies, and gender that doesn’t have to be only male or female. Indeed, he released a political statement calling himself “a man of the left.”

Perhaps using words lightly when the world is falling apart isn’t enough. We must speak up to support the world we want to see and take a stand for it.

Whatever happens, we share what Piccioli wrote. We promote a world that values different cultures. And inclusion, diversity, human rights, women’s rights, and LGBTQ rights. Indeed we must respect everyone’s rights. It’s the worldview for modern humans.

But, in the end, we wake up today with a lesson to learn: never take our rights for granted!

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