suite123 milano

Different Choices: Embracing Change With Purpose

Reading Time: 2 minutes

Challenging the status quo & standing apart in a homogenized world


Making different choices, or doing the opposite of what others do, seems to be a valuable strategy. Indeed, standing apart is better than offering a mere homologation to consumerism and blind convenience, which dominates the mass culture.

People have a choice. It may seem simple, but it is a fact. And our choices define the world we live in. What happens around us doesn’t occur by chance but is intentional. No supernatural force intervenes, only our own will. Therefore, the reality that surrounds us is the product of our actions, of our lifestyle.

Once you understand that, change naturally follows—even if you have to take the first step. But when you move in a different direction, touch on specific topics, and use a certain language, you narrow down the people who would interact with you. In fact, you challenge the status quo while everyone follows it.

The market is vast, and the grand bazaar is always open. But, despite the vastness, the proposals are homologated, and lowering the bar is still the norm. In fact, even in a devastating moment, which was supposed to bring in a shift in behaviour, there is no understanding of the impact of our lifestyle choices.

Different choices #formodernhumans


Over two decades in the fashion field, we have gained more knowledge and a deeper level of consciousness. So we evolved, taking a different path.
Change comes from the inside, so we have started with ourselves and our individual choices. But it’s visible through what we select and how. The quality and limited quantity we pick out.

You will not find the fashion supermarket with us but a capsule selection of meaningful garments. There is a reason for every piece we choose. That is how we make a difference.

We make our choices consistent with our values, aware that changing the way we work can be incomprehensible to many. But understandable for those who see the possibilities–for modern humans, away from mass culture.

And we hope you will be with us.

Different Choices: Embracing Change With Purpose Read More »

The Rubber Band Eco Bag by ZUCCa

Reading Time: 2 minutes

Minimal & functional design #formodernhumans


Today we introduce The Rubber Band Eco Bag – by ZUCCa.

It is a pocketable eco bag with a minimal and functional design that will add a modern touch to your style. Although part of the Spring-Summer collection, it is a seasonless accessory. And you can carry it with you as your main handbag, when you want something lightweight, or as an extra bag.

Discover The Rubber Band Eco bag

About the design
There is a colour block rubber band with a logo in the centre, and if you fold it around the rubber and turn it over, it will become a compact pocketable size. When folded up, thanks to a carabiner hidden under the rubber band, you can hang it on other bags and carry it around. So you’ll have it always on hand when you need it.

The Rubber Band Eco Bag
The Rubber Band Eco Bag
by ZUCCa


About the material
This shopping bag is made from a recycled polyester fabric made from recycled PET bottles.

Perhaps by recycling, we will not save the world, but it is a good choice since we are surrounded by plastic. And so, giving new life and new forms to PET is just one of the possibilities we should implement to reduce our impact on the environment.

About the colour
We picked out three different combinations. There is a chic version in grey with a fluo light green rubber band. But there are also vivid colours such as yellow with a white rubber band and purple with a turquoise rubber band.

Sizes
H50 W30 D10
Big enough to carry an A4 size file.

Laundry
Hand washable, easy-care.
Wash by hand in cold water.

Eco tip: having with you an additional bag is a thoughtful strategy to avoid taking shoppers from retailers. So, you just use and reuse yours.

The Rubber Band Eco Bag is cool and practical. Also, this accessory can be a lovely gift.

Drop us a message for any further information. We’d love to assist you!

The Rubber Band Eco Bag by ZUCCa Read More »

Production Chains Impasse

Reading Time: 2 minutes

The urgency to make a change in a world at a standstill


Production chains have been disrupted first by the pandemic and second by the war in Ukraine. Which, unfortunately, doesn’t seem to have a short term solution.

Consequently, the question arises: how can we reorganise the production system to align with a more sustainable model?

The most striking reality is that the Western world relies on goods produced in countries where wages fall far below the threshold for a decent standard of living. That is a dead-end system: corporations will never renounce that magnificent cake which secures their profits. At the same time, everyone worldwide contributes to sustaining the system through overconsumption.

With a complete lack of vision, most companies hope to get back to normal soon, identifying that normal with the pre-pandemic and prewar structure. But the war and the new outbreak in China added more problems, further slowing raw material supplies and destroying markets. So it just got worse. While disrupting production chains, those catastrophic events are bringing in radical changes. And maybe, even those companies who prayed for “back to normal” will understand that life will never be the same, nor will production chains.

Production chains – What are the possibilities?


Small-sized companies offering local productions are more prone to change and more adaptable to new situations. On the contrary, big chains don’t have this ability to change and adapt quickly.
Artisanal should be the new normal, guided by the principle of going ahead with production only when there is a commitment to purchase. No overproduction.
Also, more focused production would give space to creativity, which is fundamental to conceiving meaningful products, goods made to last and worth buying.

Small, artisanal and creative are just some of the elements that provide a thoughtful and sustainable business model.

Of course, being creative means taking risks, so no one wants to do it because there’s no guarantee of success. But the catastrophic events we are witnessing tell us that we must change now.

In order to provide sustainable production chains, we need people leading the industries with innovative visions based on ethical principles.

Taking risks is part of the game. There’s no other way to make a change.

Production Chains Impasse Read More »

Chronicles From The Middle Ages

Reading Time: 2 minutes

Women against women


Sometimes, women can have a tremendously negative impact on women’s emancipation. This is evident in the words of Elisabetta Franchi, which felt like like chronicles from the Middle-Ages.

This is what Elisabetta Franchi said in an interview with “Il Foglio”:

“When you put a woman in an important position, you cannot afford not to see her coming for two years because that position is uncovered. An entrepreneur invests time, energy, and money and if a woman cannot show up it’s a problem, so I too, as an entrepreneur, am responsible for my company, have often focused on men.”

“An entrepreneur cannot afford not to see a woman show up for two years, that’s why I often bet on men.”

“I only hire over forty women who already have children.”

Daily life in Middle Ages


This is not men’s opposition to women’s emancipation. This is women against women. When it comes to our vision of fashion, Elisabetta Franchi has never been under our radar. Style speaks, and her fashion perfectly represents her worldview, which is explained above–in her own words. A tacky style for women who dress to impress men. That’s what society and tradition want, so let’s give it to them. And so, we witness the same old patriarchal rhetoric depicted through clothing. A regressive portrayal of women, where career opportunities are nonexistent, but their value lies in attracting men.

It’s something we would never offer to our women. But what we find sad is that most women like that style.

A while ago, we promised to write an exploration of fashion and patriarchy. Indeed, the only fashion that men can appreciate is the one that pleases them. Consequently, that is the most popular style among women, and therefore, that is the best-selling fashion.

Now pair Franchi’s retrograde words with the recent news that three girls couldn’t enter a bar on the beach near Ostia because their clothes weren’t sexy enough. What do we see, then? A disturbing snapshot of a society where women have no opportunities and no evolution.

And we just needed a woman to remind us about it! From the Chronicles of the Middle-Ages, that’s it!

Chronicles From The Middle Ages Read More »

The Silk Double Dress by Marc Le Bihan

Reading Time: 2 minutes

Timeless nonchalant elegance


Today we introduce The Silk Double Dress – by Marc Le Bihan.

Fashion to us means offering a value choice, meaningful pieces made to last. And creativity, together with artisanal production, makes fashion special. Indeed, these elements give life to unique garments, beautiful pieces that you don’t find everywhere. And it is part of their intrinsic value.

When it comes to searching for uniqueness, creativity, and artisanal work, Marc Le Bihan has a lot to say. So let’s discover another one of the stunning timeless pieces we picked out for the Spring-Summer season.

The Silk Double Dress by Marc Le Bihan


About the design
This lightweight dress is made of two layers of silk featuring an asymmetrical cut and under knee-length. Specifically, they are two separate dresses, which you can wear all together or just one. A tone-on-tone Chantelle lace along the neckline and a front lace flower enrich the above dress. The second dress is less decorated, with boat lace detailed neckline and lace along the hemline. 

The Silk Double Dress
The Silk Double Dress
by Marc Le Bihan


About the material
100% silk. The hand is soft and slightly shiny. Moreover, its creased effect makes this dress suitable not only for special occasions but for a dose of nonchalant elegance.

About the colour
Bronze: a delicate dusty shade that adds a sophisticated touch. The image is impalpable and refined.

Laundry
Dry clean.
However, it is possible to wash carefully by hand in cold water with very soft soap and add white vinegar to prevent colour loss.

Styling tips
When you wear the complete ensemble, The Silk Double Dress is opulent but effortless at the same time. If you choose to wear only one layer requires a slip dress under, and even if less rich, the image is always beautiful. 
For special occasions, pair it with minimal heels. Or, try it with lace-ups or flat sandals for a nonchalant outfit.

Drop us a message for any further information. We’d love to assist you!

The Silk Double Dress by Marc Le Bihan Read More »