style

 Sinner is the winner: “Today, I saw an Italian winning Wimbledon,” Panatta said

Reading Time: 2 minutes

In a flattened world, minimal style, quiet strength, and kindness still shine


Allow us a little Italian pride today: Jannik Sinner has become the first Italian man to win Wimbledon. As Adriano Panatta said, “Today, I saw an Italian winning Wimbledon.”

Beyond the tennis, Wimbledon remains a stage where elegance reigns—more haute couture than street style. Thankfully, it’s not the circus we often witness during fashion weeks. Yes—there’s still room for elegance. Unbelievable!

And that brings us to Sinner’s style—which is our perspective. But it’s something deeper than fashion’s recent fascination with tennis. Today, fashion brands compete to secure tennis players as brand ambassadors.

Jannik Sinner is the kind of young man you don’t often see these days: clean, understated, refreshingly simple. No gimmicks, no excess, no tattoos. But what truly stands out is his kindness and humility—his respectful nature, both on and off the court. From culture to manners to image—which are all deeply interconnected—he represents a rare breed. A species, one might say, on the verge of extinction.

That’s what we admire: the courage to be different. The courage to be oneself.
In a flattened world, minimal style, quiet strength, and kindness still shine.

So, thank you, Jannik Sinner.
First, for giving Italy something to celebrate beyond football, football, and yet more football—a world that doesn’t always reflect the best of us.
Thank you for the emotions you spark, and for your willingness to learn from your mistakes—because that, too, is a life lesson.
And thank you for yesterday’s historic win.
But most of all, thank you for being a role model for younger generations.

You show us that elegance can live outside the mainstream.
That it can come from simply being true to yourself—even if that means defying expectations.
That values matter.
That kindness wins.

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The Link Between Freedom and Style

Reading Time: 3 minutes

Expressing identity through fashion


Style is a powerful means of expressing one’s freedom. Take, for instance, the latest phase of Jane Birkin’s style, meaning the Doillon phase, when she intentionally stopped being the sexy doll. Her effortless looks have become synonymous with women’s empowerment and liberation. Through her iconic fashion choices, she demonstrated how personal style can transcend societal norms and convey individuality and confidence. Whether a pair of oversized jeans or a mannish blazer, Birkin’s fashion sense speaks volumes about her unique identity and spirit.

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” – said Coco Chanel.

Through fashion and personal style, individuals can convey their unique identities, preferences, and emotions without the need for words. From the brands we buy – which, by doing so, we endorse and champion their values – to our consumption habits and preferences, the way we dress speaks volumes about us.

Style, self-expression and freedom


In fact, style functions as a form of self-expression and freedom. But how does this happen? Here are a few ways:

  1. Individuality: Style allows people to showcase their unique tastes and personalities. Choosing what to wear and how to wear, it reflects personal choices and independence from societal norms.

  2. Cultural Identity: Through clothing and accessories, individuals can celebrate their heritage and cultural backgrounds. Traditional garments and modern interpretations of cultural attire are both powerful expressions of cultural pride and freedom.

  3. Creative Expression: Fashion is an art form. Mixing and matching different pieces, experimenting with colours, patterns, and textures. But even DIY modifications of clothes are ways to unleash creativity and break free from conventional fashion rules.

  4. Mood and Emotion: What you wear can reflect or influence your mood. Bright colours might express joy or energy, while darker tones could reflect a more subdued or contemplative state. Style is a dynamic way to communicate feelings.

  5. Rebellion and Resistance: Throughout history, fashion has been used to challenge the status quo and make political statements. For example, during the 1960s and 1970s, the punk movement emerged as a rebellious counter-culture, with its fashion characterised by ripped clothing, safety pins, and provocative slogans. This style was a direct challenge to mainstream aesthetics and a form of resistance against social and political norms. Similarly, the black beret and leather jacket became symbols of the Black Panther Party, representing their fight for civil rights and social justice.

  6. Empowerment: Dressing in a way that makes one feel confident and comfortable is empowering. It’s a declaration of self-acceptance and confidence, free from the need to conform to others’ expectations. For instance, the 1980s saw the rise of power dressing among women, characterised by tailored suits with padded shoulders. Power dressing helped women assert their authority and competence in male-dominated environments, making a strong statement about gender equality and self-empowerment.

Style, the essence of fashion


In essence, style is a multifaceted tool of personal expression and a celebration of freedom. It allows individuals to showcase their individuality, celebrate cultural identity, unleash creativity, reflect moods and emotions, challenge societal norms, and feel empowered. Each choice in fashion tells a unique story, making personal style a powerful means of communication.

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Reaffirming the Cultural Narrative of Fashion

Reading Time: 2 minutes

Exploring the threads of identity, style, and societal evolution


Reaffirming the cultural narrative of fashion helps in understanding its true essence and value, which goes way beyond the social media-generated fluff. In fact, that is not the style we like.

Fashion is culture, the culture of our times.
In other words, fashion serves as a reflection of culture – contemporary culture or any given one – offering insights into societal norms, values, and behaviours. From the style people wear, we can perceive women’s freedom or to what degree patriarchy rules. 

Identity, style, and societal evolution: the cultural narrative beyond fashion


The way we dress speaks volumes about us. From the brands we buy – which, by doing so, we endorse, championing their values; to our consumption habits and preferences. It encompasses our quest for specific fabrics, our discernment of quality and materials. And even extends to the lifespan of our purchases; the amount of waste we discard;  our regard for both the labour of others and the well-being of our planet. So, through the style people wear, it is possible to read their identities and values. 

The work of a designer, creating and putting out more stuff in our contemporary context, is particularly challenging. Their task is not talking sustainability but creating an exceptional design, beautiful pieces made to last and worth buying. Good design #formodernhumans intrinsically means for brands to make garments in respect of people and the planet. Less noise, more facts. And the proof of their intentions is that they are willing to make clothes in small batches. Quality, not quantity.

Reaffirming the cultural narrative of fashion aims to highlight that fashion is not merely about clothing but also about the deeper cultural currents shaping our world. 

All these details and information can tell us who we are and where we are heading as a society.
Fashion is culture, the culture of our times.

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About The White Shirt: A Timeless Classic

Reading Time: 2 minutes

Wardrobe staples vs fashion trends


The White Shirt: mannish cut, well-tailored, slightly oversized to oversized, pristine go-with-everything garment. Button-down or ribbon collar, it’s perfect for any occasion. And any weather too! So, is it a trend, as magazines say, or a wardrobe staple?

The White Shirt

Fashion, we all know it, is one of the most inconsistent fields where people say one thing and, the day after, change their minds. Perhaps this behaviour could work in times of abundance when we could carry on our activities while unconsciously ignoring what we were about to expect in the future. But now that the good times are gone, we need to get serious. These aren’t times for joking.

After the pandemic, a debate on how to rewire fashion to current times opened up an evolved set of possibilities: a shift towards a timeless style, privileging conscious fashion. That stated, ideally, the end of fashion trends.

The white shirt: fashion trend or staple


However, after the Milano and Paris Fashion Weeks, fashion magazines refocused on trends. Again, we repeat it: the fashion industry is inconsistent. People talk about one thing just to take it back as soon as the new thing comes.

Among the unmissable trends, magazines list the white shirt. And here, the inconsistency is peaking.
What is a trend? A trend is what’s popular in a specific season and which will die soon. Do you think that’s the case for a white shirt? Does it make sense to put among trends an item that is the quintessential representation of timelessness?

Wardrobe staples #formodernhumans


The White Shirt has some of the most stunning style features:
Genderless: anyone can wear it.
Comfortable: it allows the movement of your body.
Seasonless: it’s perfect throughout the year. Underneath a cardi or jacket in winter, rolled up sleeves in summer.
Also, it’s versatile and adds an elegant and classy touch even to your casual outfits. All these features make it a staple for our wardrobe of meaningful garments. So, it’s timeless: never out of fashion. Not a trend!

We are regret that fashion experts still intend to make fashion a game of transient trends. That approach doesn’t work anymore. And, undeniably, that’s not the case with the white shirt.

WhatsApp directly from here to check out our GoodNeighbors Shirts selection!

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Patti Smith & “The infinite”

Reading Time: 3 minutes

How to make sense of our world and recharge our spirit


Art helps us make sense of the world. It is beauty, in essence. So, we seek it in all forms. Patti Smith & “The Infinite” is one of those forms.

You know life is unpredictable. You make your plans, but life has plans of its own. And so, because of covid, on the 1st of August, we had to miss Patti Smith’s concert in Milano. 

Her music and poetry are a powerful blend, and we’re certain her performance would have been a true balm for our souls.

Also, we really appreciate how she redefined the role of female representation in rock music. Her androgynous outfits have been a major source of inspiration in fashion—think mannish white shirts, blazers, loose neckties. Never traditionally ‘pretty,’ but effortlessly cool. Her style is so iconic that she’s crafted an entirely unique aesthetic.

By the way, as a tribute to Italy during her performances in Pompeii, Rome, and Milan, Patti Smith recited Giacomo Leopardi’s poem The Infinite.

Patti Smith reading Giacomo Leopardi


This is the poem in Italian, but you can listen to the English version directly from Patti Smith’s voice – here

L’infinito

«Sempre caro mi fu quest’ermo colle,
e questa siepe, che da tanta parte
dell’ultimo orizzonte il guardo esclude.
Ma sedendo e mirando, interminati
spazi di là da quella, e sovrumani
silenzi, e profondissima quiete
io nel pensier mi fingo, ove per poco
il cor non si spaura. E come il vento
odo stormir tra queste piante, io quello
infinito silenzio a questa voce
vo comparando: e mi sovvien l’eterno,
e le morte stagioni, e la presente
e viva, e il suon di lei. Così tra questa
immensità s’annega il pensier mio:
e il naufragar m’è dolce in questo mare.»


L’infinito by Giacomo Leopardi is a famous Italian poem that explores themes of nature, the infinite, and the human condition. The speaker reflects on the vastness of the universe, feeling both awe and sorrow as they contemplate the boundless horizon and the limits of human experience. Through this reflection, the poem touches on the tension between the beauty of the natural world and the inevitable sense of insignificance that comes with it.

The sense of insignificance in L’infinito is related to the human condition—specifically, the limitations of human life and understanding when compared to the vastness of nature and the universe. Leopardi reflects on how small and fleeting human existence can feel in the face of infinity. While the natural world appears endless and eternal, human life is limited, creating a poignant contrast between the beauty of nature and the finiteness of human experience.

Art, music, and poetry reflect a certain mindset and a unqiue style. Most importantly, they bring the beauty we need to make sense of our world and offer the peace of mind that helps us navigate life.

In the end, art, music, and poetry are embodiments of beauty—beauty that heals our souls.

We’re so sorry we couldn’t attend Patti Smith’s concert, but we hope L’infinito will recharge your spirit!

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