First post of the year
First post of the new year.
The eighth month in this online adventure.
Tiny breadcrumbs left around.
Traces sent to those who have the eye. Diverse explorations for people like us, people who care.
If words resonate with you, you’ll feel comfortable with us.
Indeed, no obsessive marketing will draw you in. An intentional and conscious choice is your reply. It’s a matter of evolution because you are on the same page.
Due to an unforeseen event, we have shifted to the online world. It’s a resilient response to a life-changing occurrence.
However, the easiest solution would have been a quick fix. No concepts to explore, no food for thought. Just mass-market clothing, from top brands to fast fashion. Easy to sell and make money. The status quo never dies.
Perhaps we are crazy for undertaking the opposing direction. We believe fashion is not about being frivolous but a way to inspire and make a change. So, the idea is to provoke a cultural shift. Change for the better is our commitment. An engaging journey, which takes time. A long haul path. But too much effort goes unnoticed by the majority.
And that is why you are not part of that majority. Indeed, you read up to here. So, you don’t stop at titles but seek more knowledge till the end.
Values and consistency drive your lifestyle choices. Therefore, you don’t buy anything and everything. No overconsumption. You are selective.
If style and values do not align, our connection hardly lasts.
And it’s ok too. Because what we do is not for everyone. We don’t need a large audience.
We need the right people along with us.
And for you, we’ll keep on researching unique pieces, worthwhile designers. And bring about our vision around fashion, lifestyle and society by celebrating the value of rarity.
2022! Agents of change, this is for you #formodernhumans
We are proud to serve you again this year!