Fashion is not only what we wear. Fashion involves the environment around us. Fashion is the music we listen to as well.
Indeed, there is a clear parallel between fashion and music. Both have developed precisely the same pattern.
What kind of music do we listen to nowadays? Which one is popular?
DJs are sampling pieces from the 70s, 80s or 90s, remixing them, then the singer of the moment gives the voice. And, here it is, the modern creative effort.
Usually, this music is popular for a few months. Perhaps none will remember a single track one year later.
Of course, there are always exceptions. Take, for instance, “Walk this way” by Run DMC. Well, as we said, there are exceptions.
DJs are the new fashion designers. They take designs from the past and apply logos all over, following the above remix pattern.
Design skills are not needed anymore.
Some time ago, a TV show celebrated Fabrizio De André, the great poet-musician. And they interviewed his wife, Dori Ghezzi.
Singers who recently won the Sanremo Festival went on air in a clip, guys dressed up to promote fashion brands more than music but acclaimed as geniuses.
Afterwards, they asked her: “What do you think?”
She replied: “At the time of my husband there was a lot of space, we have experimented a lot, and done a lot. Now maybe these guys don’t have much left. They are scrambling.”
Ads disguised as entertainment – this is how they call it marketing gurus, indeed.
The sampling of things already seen, stealing other people’s ideas that pass for absolute novelties. It is the sign of our times. And in both fields, fashion and music, it is marketing, not art.
But in the end, we do not have to accept it or fit in. We have the freedom to differ, to think differently.