How to cut fashion waste

Reuse and repair in the era of fast fashion

In order to cut fashion waste, the French government will pay a repair bonus to help people with their damaged clothes and shoes. An amount from 6€ to 25€ will cover the repairing cost of garments in workshops or cobblers who will be part of the scheme.

Indeed, an alarming amount of clothes end up in landfills. Since fashion brands keep putting out new garments in huge quantities, governments must find solutions.

The point on fashion waste

The news sounds really great! But let’s consider a few things:

Would anyone throw away clothes of value? Of course, not. Or, at least, it is extremely rare. The garments ending up in the garbage bin aren’t pieces made to last but clothing intentionally made for that purpose. Buy, wear and toss. That is mass production: low prices, poor quality and slaves for manufacturing (individuals no one cares about because if they did, they would stop buying certain products).

In fact, over the last twenty years, purchasing fast-fashion clothing and shoes has become popular. Rich and poor people enjoy it. For the rich is a whim, and for the low-income a necessity. But both love purchasing products that last like a bag of chips.

Product longevity is one of the principles that attests to sustainability. What demonstrates product longevity?
Good design
Quality materials
Skilled craftsmanship

What if the repair cost is higher than the average price tag?

Now, it makes sense to put a patch on the bleeding, but common sense should guide human choices. Therefore, can we cut fashion waste without stopping fast fashion? It doesn’t seem likely. In fact, curing the illness without eliminating the cause isn’t a good strategy.

Here comes the second point, if the French government wants to fight fashion waste, why did they allow the Shein runway in Paris? It may sound like a joke, but in the case of ultra-fast fashion, the repair costs would be higher than the price tag! Does it make any sense?

On how to cut fashion waste, there’s no easy solution. But for sure, we need a more radical approach.

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Anmi x suite123

We have known Anmi, the jewellery designer, for about twenty years or more. Usually, we met up in Paris during the accessory exhibitions where he showed his new collections every season. Known for his creativity and unique designs, Anmi had a certain following of international buyers. Specifically, Japanese retailers loved his jewels.

About Anmi jewellery line

Born in Italy, Antonio Miranda graduated as an architect in Naples and, soon after, as a designer in Paris. There, he worked as a jewellery freelance designer for several brands such as Givenchy, Kenzo, Balmain, Lecoanet-Hemant, Jacques Fath, Fendi, and others. While in Italy, he has done collaborations with haute-couture brands as Sarli and Balestra.

In 2011, he launched his own jewellery label called ANMI – a mix between French “esprit” and the Italian “know-how”. His pieces have always been very imaginative and meticulously elaborated.

The fashion field has changed a lot since then. And the new direction has not been so positive. The request for novelties became incessant. Moreover, in order to match the necessity expressed by international clients, the price range was supposed to lower down. The hypothetical need was more about competing with Chinese manufacturing rather than understanding the value of creativity and skilled artisanality.

About two years ago, in December 2019, aiming to give a new meaning to our work, together, we decided to focus on the new concepts that had to become crucial in our field. 

Anmi x suite123
Anmi x suite123

Fashion had to change, so we launched our capsule collaboration: @anmi.collections X suite123 
recycle – reuse – rethink archive items reassembled to create timeless pieces for a zero-waste, eco-conscious jewellery collection. A sustainable jewellery capsule made to inspire a modern and conscious lifestyle  #formodernhumans

Anmi x suite123
Anmi x suite123

Also, we believe it is relevant to connect with people who have the same vision. Who share the same ethical and respectful approach in order to support each other.

Anmi x suite123
Anmi x suite123

Indeed, we made this for you.
Please, request Anmi jewellery selection via e.mail or DM.

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