nichestyle

Why do we choose words?

With words, we try to foster a culture for a circle out of the mainstream. Our style will not reach the masses, but it’s not for them. They prefer just pictures.

In our posts, we touch on several topics we like to discuss with our community, not necessarily related to fashion, hoping to leave a thought-provoking perspective. Also, we offer descriptions of the design, the quality, materials and colours of the garments we select. Those detailed notes represent a way to celebrate the brands’ creativity and the uniqueness of those pieces, things you don’t find everywhere.

Though we try to give detailed descriptions, one thing is difficult to provide via the web: the touch of the fabrics, as the feel on your skin. Which, for us, has become a real fixation. Indeed, those who had the chance to buy our selections over time are familiar with our obsession with materials. So, when we say “it feels good on your skin”, they know what it means.
But, in the case of those in touch with us, it’s a matter of trust, which we build on actual conversations and needs time to grow.

For people who happen to read our blog posts or maybe find us on Instagram, that place where everything is possible, perhaps it’s not easy to perceive the quality. Impossible to feel the hand of the fabrics.

However, searching for specific standards for clothing and lifestyle choices means coming from a certain mindset. You don’t take everything, but you are selective. And you are part of that tiny niche that doesn’t want to be the photocopy of others.

And so, this is for you. Suite123 Milano is not a place for ordinary choices. The world is full of that! You don’t need our expertise and research to get mass products.

Through words, we want to promote an alternative culture, a circle out of the mainstream. And we research meaningful garments as a way to express it.