niche fashion

Fashion Out Of the Beaten Paths: Marc Le Bihan

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Emotions & beauty in a distinct venue for Marc Le Bihan & Jean Francois Mimilla


Come and discover fashion out of the beaten paths, where you’ll find exceptional artisanal work made with care and love for uniqueness.

Walking through showrooms for our Spring-Summer 24 research, it’s been amazing to witness the work of some designers who express their unique vision of fashion. Those who follow their own path, meaning they don’t feel involved in the latest trends just to sell more. Those who offer good design, beautiful fabrics, and timeless quality. Away from the commercial logic of overproduction and mass distribution. Precisely, they do the opposite. Few words and hard work. So they provide real value.

A path of recognizable value


For instance, entering Marc Le Bihan‘s space was like opening the Narnia door: you open it and get in a world apart. Set up in a post-industrial structure, a large room with big windows from which a late summer September sun brightened the garments. After a look around, a shiny black piano in a corner gave us a clue we didn’t get immediately, just because we did not expect it. Indeed, while peaking through the clothing along the perimeter of the four-room sides, we noticed a wood bar behind them. So we connected the dots: it was a dance school! 

Fashion out of the beaten paths


Marc Le Bihan’s “Danseuse Line” has found the perfect frame. But so it was for the gorgeous pristine white lace or linens, the silk slip dresses in different shapes. And the tye-dye knitwear. Likewise, Jean-Francois Mimilla’s materic jewels, whose precious crocheted hand work makes them unique. 

Uniqueness out of the beaten paths

And so, the atmosphere was unique, warm, quiet and poetic. Marc le Bihan‘s clothes, like Jean Francois Mimilla jewels, delivered a tactile experience made of dreamy creativity, out of the ordinary, and, because of its uniqueness, even more beautiful.

Independent designers and artisanal fashion provide the opportunity to own unique, high-quality pieces that are not mass-produced or widely available. That is the essence of luxury style.

However, the whole set-up affirmed that there’s still something meaningful in fashion. It doesn’t have to mingle with the mainstream. Indeed, it’s not for all, yet you can find exceptional fashion out of the beaten paths. 

Another note of appreciation: the space was fully accessible. Don’t take it for granted in the fashion field.

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Selecting Fashion For Connoisseurs

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How to navigate the fashion weeks


In a finite world of endless options, most of which have a massified concept, selecting fashion for connoisseurs represents very specific research. Less but better, timeless fashion and quiet luxury are fundamental values for people like us.

By the way, given that overproduction ignores the current dramatic situation, we find it thoughtless to focus on brands that still operate on such a pattern.

So, we are keeping an eye on some international brands, and of course, we are curious to see what happens around us in the fashion field. But that’s just what it is–curiosity. In order to survive all the fluff that overwhelms the industry and contributes to making it less fascinating, we need to be very clear.

Fashion selection


Our preferences and choices reflect our values. We know what we need and what we don’t. So, let’s recap what it is precisely.

First, what we don’t need:

  • obsessive trends
  • poor design
  • mass products, quantity, overproduction/ overconsumption
  • fake sustainable products
  • exhausting social media presence

Too much noise and confusion. There’s too much of everything put out in a compulsive manner. That is not for people like us.

Now, what do we want?

  • clothes made to last: staples and meaningful garments. Once you consciously purchase, they will become a constant element of your wardrobe. That’s what timeless fashion means
  • tailoring: well-crafted clothes made with care and attention
  • beautiful fabrics: when you touch and wear them, you feel the difference on your skin
  • good design and quality

The market is large, crowded and oversaturated with pointless stuff. Should we fit in? No, thanks. Brands’ social media presence doesn’t impress us. Influencers don’t influence us. We prefer less, much less, but better. Niche fashion–it might not be for you, which is fine.

Selecting fashion for connoisseurs, people like us, we seek unique clothes for unique people.

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Summer Style: Buy Less, Buy Better

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Fashion and lifestyle #formodernhumans


Summer style for mainstream fashion communication means purchasing many cheap clothing: dresses, t-shirts, swimsuits. Lowest price possible. “Because, you know, it’s cheap! So I can throw it away quickly.” Of course, these people blindly contribute to generating tons of waste, but they don’t seem to care.

However, from the perspective of “buy less, buy better” – which is our viewpoint – summer style is about wearing the same clothes, just styled differently. You don’t have to buy more. In fact, you need the right pieces only.

That is the point of choosing meaningful garments. It’s a matter of value. Take quality, not quantity. Clothes that last for decades and are never out of place. Indeed, they represent an understated elegance with a contemporary sense of style. Just change the shoes and accessories, and you adapt them to your current occasion.

summer style
Summer style: The Mesh Poncho by Meagratia + The Cross Strap Sandals by Antenora

A selection of meaningful garments for your summer style

For instance, take The Mesh Poncho by Meagratia. In town, you can wear it over a t-shirt or a dress. But at the beach, you can wear it over a swimsuit during the day or a pair of shorts or a maxi skirt for the evening. The material is soft cotton that feels good on your skin and falls beautifully on your body. Moreover, it’s a piece that offers multiple style options.

For your summer style, we would love to show you our niche selection of meaningful garments handpicked from international independent designers who have something to say in the fashion panorama. Uniqueness, far away from mass production.

Drop us an email or WhatsApp and we’ll help you choose the best pieces for you.

International Shipping available!


We are based in Milano but ship our niche fashion selection #formodernhumans everywhere. In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Treat yourself today! ❤️

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Customer Criticism: Listening, Learning, and Evolving

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Niche fashion selection and clients’ expectations


As a fashion boutique, throughout our almost 18 years of independent activity, we have remained open to feedback and customer criticism. Although we do our work conscientiously, there is always room for improvement.

Since we started this new path trying to bring forward our vision of fashion within the means of our planet, limiting as much as possible our impact, we went straight to the essential. Which means cleaning up a lot and reducing our selection to worthy garments only. In fact, we don’t need more. We need less, much less, but better quality.

So, it became even more important to listen to different viewpoints–feedbacks and constructive criticism are always welcome.

Customer criticism on a limited selection


But sometimes, criticism revolves around the number of items selected. For instance: “Don’t always show that bag, otherwise people may think you have only a few items.” – commented a client on an Instagram post. Of course, it means she expected to see a broader selection.

“That’s right” – we replied. It was an intentional choice. In fact, we aren’t a fashion supermarket. We love hunting niche fashion pieces which are not for all. Most importantly, we think the fashion industry needs to change, and so does the way people consume clothing and not only that. It’s a matter of lifestyle and consumption habits in general. Our planet is melting, and we cannot afford fake marketing claims. We need immediate action.

Niche fashion #formodernhumans


A niche fashion selection might not be for you. But how can we stop promoting overconsumption if we still select endless choices of clothing and accessories? It would be impossible. Though niche fashion is not for everyone, more is not the answer. However, that comment made us understand that not everyone is open to change. As they do not see any problem. And do not even understand good design. So our selection might not be for them.

How do we respond to customer criticism about our precise selection and a limited number of items?

Rather than tons of garbage fashion or tasteless sustainable products, we need real fashion items: good design and high quality. Made by creative individuals who know what they are doing, not by marketers. That’s it.

Being extremely selective, buying what really makes sense only. In limited quantity. That is what we do. This is our immediate action to drive change.

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How Do We Dress For This Unstable Weather?

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Mastering the art of layering style


How do we dress for this unstable weather? It’s a question we hear frequently. Indeed, this is the season of extremely inconstant meteorological conditions. Sunshine today, rain tomorrow, or even worse, the weather changes over the day. So, you get dressed in the morning and go to work, but you don’t know what to expect when you close the office or finish your shift. Heading back home can be a real surprise!

By the way, the weather seems unpredictable all over Europe and perhaps not only on this side of the planet. You know, that thing called climate change…

Unstable weather & how to dress


The best way to dress for variable weather is layering. Indeed, for a long time now, we have been promoting this style because it allows you to wear your seasonless garment throughout the year. And so, when you purchase your clothes, you can focus on meaningful pieces only, knowing you’ll wear them for a long time.

The art of layering style


Layering means creating multiple layers of clothes, tone one tone or contrasting colours. This mix and match give good protection from the cold. But, at the same time, it allows removing one or more garments depending on the weather. However, many people find this combination of fabrics of different weights difficult. In fact, the risk is to build up so many layers that they look like a sausage.

How to dress for this unstable weather?


Layering for the spring-summer season is easier because it’s about putting together lightweight clothes. So you will not risk building out too much. Start wearing a t-shirt underneath a shirt. Also, add up an oversized sweatshirt or a blazer and complete the outfit with a scarf. Then, depending on the temperature during the day, you can take off some layers which you’ll fold up and put in a shopping bag.

Of course, do not forget to put a foldable raincoat and a pair of sneakers in your bag.

If you may have any doubts, drop us an email or WhatsApp. We’d love to help you!

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