What happened to plus-size models?
Inclusion and diversity or just marketing
What happened to plus-size models? We asked each other during the Milano Fashion Week 2023. But New York and London, too! They disappeared from the scene. Almost completely gone! Suggesting the recent novelty smelled so much of marketing.
Plus-size representation in fashion
However, our comment was not because we believe it made sense to represent different body shapes in a fashion show. That is for two reasons:
First, a defilè aims to show the dress, highlighting the details. Not the woman who wears it. Indeed, we believe “anonymous” models accomplish this task much better than supermodels because famous ones catch attention, while the dress becomes of secondary importance. Representation of all sizes has to be in the shops, where people must find different options suitable for their body shape. For instance, in our boutique’s selection, plus sizes never had problems finding beautiful clothes.
Second, it’s one thing to teach self-acceptance, we are unique individuals, so we should cherish our differences. But it’s another thing saying to young girls it’s good to be extremely overweight. Because it is not, but for a matter of health, not to fit in a standard, of course!
So, apart from Dolce & Gabbana among the tops, no plus-sizes on the catwalks! Therefore, what can we argue? Was it a genuine interest in inclusion and diversity? Or was the fashion industry in a state of impasse and needed to jump on a popular trend?
The smell of marketing seems clear.
Plus-size models were just a gimmick, an advertising stunt to spread the buzz and make people talk about fashion brands. In fact, in most cases, these women were dressed without any sense of style.
Just like we did, many comments about the latest fashion shows wondered what happened to plus-size models! The message of inclusion and diversity, which apparently, provided a sense of liberation from cultural standards, was fake! Just marketing.
One of the most glorious fashion bullshit!