milanofashionweek23

The Fashion Dinosaur

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Why aren’t fashion people adapting to the new context?


The fashion industry looks like a dinosaur that, no matter what happens around it, keeps doing the same stuff as it has always done.

In Milano, we are boiling. Literally. Physically. Around 26 to 30 degrees Celsius. We’d rather go back to the beach! People wear short-sleeved cotton t-shirts and lightweight cotton jackets for the office. In fact, we sweat like in August. And even if there’s a light rain today, it’s definitely not the wool weather. The situation doesn’t seem much different across Europe.

We are soon expecting the Fall/Winter clothing collections, which we postponed a little. From our perspective, selling wool trousers didn’t seem urgent. Well, unless someone plans to go to Norway! In that case, let us know, and we’ll find something cool for you.
Furthermore, the Milano Fashion Week is about to start, but the fundamentals are always the same.

Climate change & the fashion dinosaur


Hey, climate change is real. In this abnormal context, which seems the new normal, does it make sense to work as we have always done? Can’t we evolve towards something different?

For brands: What’s the point of planning collections as they have always done? Following a pattern totally disconnected from reality – is it what we need now?

For people who buy fashion: Does it make sense to follow brands, shops, or people who urge you to purchase clothes out of the actual context?

More seasonless fashion: the style #formodernhumans


What changes should the fashion industry make to adapt to the new context?
The industry needs to set up collections differently, choosing natural materials and leaner selling patterns. Less mass products, more tailoring and made-to-order. More seasonless designs.

However, it would be interesting to understand why people don’t understand brands that offer an alternative fashion concept. Indeed, we would like to hear your thoughts on this point.

Do you know you can buy seasonless items if you need something new? More and more, it makes sense to focus on seasonless clothing because it is more adaptable to different weather conditions. And with a proper layering style, you can wear these garments throughout the year.

In the end, dinosaurs have gone extinct. So will the fashion dinosaur if we do not make a change.

Share your thoughts with us. Comment here below or WhatsApp directly from here!

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What Happened To Plus-Size Models?

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Inclusion and diversity or just marketing


What happened to plus-size models? We asked each other during the Milano Fashion Week 2023. But New York and London, too! They disappeared from the scene. Almost completely gone. Suggesting the recent novelty smelled so much of marketing.

Plus-size representation in fashion


However, our comment was not because we believe it made sense to represent different body shapes in a fashion show. That is for two reasons:
First, a defilè aims to show the dress, highlighting the details. Not the woman who wears it. Indeed, we believe “anonymous” models accomplish this task much better than supermodels because famous ones catch attention, while the dress becomes of secondary importance. Representation of all sizes has to be in the shops, where people must find different options suitable for their body shape. For instance, in our boutique’s selection, plus sizes never had problems finding beautiful clothes.
Second, it’s one thing to teach self-acceptance, we are unique individuals, so we should cherish our differences. But it’s another thing saying to young girls it’s good to be extremely overweight. Because it is not, but for a matter of health, not to fit in a standard, of course.

Plus-size models


So, apart from Dolce & Gabbana among the tops, there were no plus-sizes on the catwalks. Therefore, what can we argue? Was it a genuine interest in inclusion and diversity? Or was the fashion industry in a state of impasse and needed to jump on a popular trend? The smell of marketing seems clear.

Plus-size models were just a gimmick, an advertising stunt to spread the buzz and make people talk about fashion brands. In fact, in most cases, these women were dressed without any sense of style.

Just like us, many comments on the latest fashion shows wondered what happened to plus-size models. The message of inclusion and diversity, which apparently, provided a sense of liberation from cultural standards, was fake. Just marketing.

One of the most glorious fashion bullshit!

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Milano Fashion Week 2023

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Fall/Winter 23: between reality, wearability and confusion


Milano Fashion Week 2023 shows a fashion recovered from Balenciagitis! The extremely contagious phenomenon that has affected almost every designer so far, seems gone! And finally, brands looked in better shape. However, the number of outfits presented in every single fashion show underlined the blindness of the fashion system towards climate emergency.

Highlights from Milano Fashion Week 23


Gucci: a lot of everything and too much confusion in da house. This show transitions from Alessandro Michele, who destroyed maison’s heritage in favour of a clownish style, to the new designer, Sabato Sarno, whose first collection will see the light in September. Though waiting for the official handover, perhaps it made sense to show 30 archive clothing pieces mixed with accessories. All that confusion from a maison like Gucci was nonsense.

Milano Fashion Week 23


Prada: the collection focused on reality, with well-balanced silhouettes and beautiful origami decorations. Indeed, wearable clothes with a purpose, like the nurse dress, had the intent to offer uniforms for daily life. But what about BOF’s title? “A plea for compassion at Prada.” Talking about compassion for a fashion show seems a stretch. Compassion for what? By the way, we still wonder if Miuccia needs Raf Simons. She can do better than stitching a logo onto a skirt.

Dolce & Gabbana: so many deshabille looks gave the impression of an underwear show. However, when the more “habillé” outfits came out, we finally could see some of the Dolce & Gabbana original designs. Indeed, this one was much better than their latest fashion shows.

Bottega Veneta: precise tailoring cuts highlighted an image of quality and clean elegance. Beautiful textured fabrics gave a sense of unexpectedness. But maybe too many themes make you lose attention.

What do all the brands have in common?


Apart from the circus of most participants at Milano Fashion Week 2023 with zero idea of style or elegance and some indigestible starlets, still everyone showed trillions of outfits. Brands persist on that. Why? Nobody is slowing down. No one hits the brake, creating and suggesting an idea of style and lifestyle in tune with the current times.
The fashion industry (as our economic system) thrives on an overproduction pattern. Even if the world is melting down, no one cares to make a change.

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