The 90s are back: do we buy trend or timeless craft?
For designers like Marc Le Bihan, what validates a brand — revival, or understanding of the work?
The 90s are back — it’s official.
Slip dresses, shredded hems, dark romance, and liquid fabrics are resurfacing on runways and mood boards. And so, a number of established boutiques are rediscovering names like Marc Le Bihan — as if pulling a forgotten treasure from a time capsule.
We’ve noticed. And we’re glad.
But here’s the thing: we carry Marc Le Bihan — like every brand in our selection — not because of the trend.
We carry certain brands because we understand the craft. The good design.
Before the algorithm, there was the work
Long before “quiet luxury” and “dark minimalism” became hashtags, Marc Le Bihan was hand-dyeing cotton and silk, shredding layers of gauze, and stitching dresses that moved like shadows. His work has always existed slightly outside of time — needing no seasonal validation, no viral moment.
We first added his pieces because of the texture, the weight, the way a garment falls. Even after years of wear. Not because a trend forecaster told us to.
There is a sense of timelessness in his designs that almost collides with a sudden hype.
The difference between revival and understanding the craft
Trends rediscover. High-end craft stays.
A revival says: this is interesting again.
Understanding the craft says: this has always been good.
When the 90s cycle passes again (and it will), most boutiques will move on to the next decade’s revival. We still appreciate Marc Le Bihan. Not out of stubbornness. Out of respect for work that doesn’t expire.
We’ve argued this before. In 2023, we wrote about the end of trend-based items — how seasonal trends were losing relevance in favour of timeless style. But the fashion industry, which talks so much about change, has never actually distanced itself from its own lexicon, has never truly escaped its own trend cycle.
Perhaps trends might bring attention to beautiful things that deserve a wider audience. If the 90s revival leads more people to discover Marc Le Bihan’s couture, that’s a wonderful thing.
But we don’t wait for permission to love something.
And we don’t let a calendar tell us when a designer is “relevant again.”
Final thoughts
The current interest in Marc Le Bihan may be trend-driven for some. But the work itself was never a trend. It is the result of a decades-long commitment to craft.
Yes, the 90s are officially back. So come for the revival if you like. Stay for the hand-frayed edges, the slip dresses that feel like a second skin. For pieces that now might appeal to you because you see them in all the fashion magazines. That’s fine. You’re still welcome.
But know this: the pieces you find here weren’t added because someone declared them relevant again. They were added because they represent something lasting — thoughtful design, exceptional craftsmanship, and a distinct point of view. Timelessness.
And because we don’t need a revival to believe in great work.
Trends may come and go. Great design remains.
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