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The Sustainability Basics

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Sustainability or greenwashing? Download the checklist to know more!

Sustainability is a vague concept, overused and confusing. When we are lucky, it’s an inspirational reference. But, in general, more than an effective change of paradigm that brands implement in their policy, it is a buzzword hiding a misleading intent. In other words, it’s greenwashing.

You happen to read about sustainable fashion, sustainable brands, and eco-conscious clothing and accessories. Indeed, sustainable labelled products are a good business. But brands label their products by claiming something that goes under zero control.

So, is there a lack of ethics? Or a lack of common sense? The discussion is open. And the business too.

Sustainability basics & how to promote a conscious shift

We understand that it is very difficult to say which garment or brand is sustainable and which is not. And it’s tricky even for those who work in the fashion industry. Imagine for a consumer!

So we thought of providing a list to help you develop critical behaviour towards your fashion purchases. Some points to help you become aware of the fashion industry’s practice and make better choices.

We made this checklist for you, and it’s free.

Download “The Sustainability Basics” list

The sustainability basics
the-sustainability-basics-suite123Download

We encourage you to download “The Sustainability Basics”, read and share it with your friends. Also, start conversations. Most importantly, don’t wait for brands to become sustainable. Educating yourself to become a conscious consumer is what you can actively do to enhance your lifestyle and change for the better.

Less stuff, more meaning is the evolved ethos #formodernhumans

By the way, we just opened the comments section on this blog. So we invite you to hit the “leave a comment” button and let us know your viewpoint. Only registered accounts can leave a comment.

Small communities can make change possible!

One last note: thank you, Leyla Jackson for your collaboration on this project!

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Less Stuff, More Meaning

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An evolved essence of style: beyond trends, toward identity and purpose


Passing through the storm of the pandemic, we had the feeling that many brands had lost their grip, their meaning while a few others were able to sustain consistent work, somehow surviving the impact. Not because their message was new, but because, perhaps thirty years ago, they dared to propose a different viewpoint. By the way, that is the power of innovation, not everyone grasps the message immediately. It takes a time, sometimes even decades.

So many garments now feel like they belong to an old world, no longer appropriate. Some others, however, have carried forward their codes, values, as they are still modern, versatile and never out-of-place. They are effortlessly timeless.

In order to adapt to a new environment and to find a meaningful way to pursue our passion for design and fashion, we have to pay attention to select the right pieces—curating with intention, while clearing away the excess.

The new aesthetic develops around deeper concepts: timeless and comfortable silhouettes, soft textures, materials you love to feel on your skin. Fewer pieces, higher quality is what identifies a modern wardrobe.

Less stuff, more meaning is the evolved ethos #formodernhumans

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