Fashion & global boiling

How can the fashion industry adapt to the extreme weather?

Temperatures are peaking, hitting a record around the globe, and as we have entered the global boiling era, the fashion industry needs to rethink its business models.

“Climate change is here, it is terrifying, and it is just the beginning. The era of global warming has ended and the era of global boiling has arrived.” – said the UN Secretary-General, Antonio Guterres.

Scientists confirmed that July has been one of the world’s hottest months. Of course, what is happening is consistent with the predictions, but the change seems to accelerate faster than expected.

Though Guterres calls for immediate action in order to turn the tide, we are not optimistic. Big corporations will not approach degrowth, which would be the only valuable possibility.

For the fashion industry, global boiling means getting ready with a different plan, a leaner way to operate the business. In fact, this new normal makes it difficult to think in terms of foreseeable seasons, as the industry has done so far.

Therefore, fashion brands should rethink how they set up their Spring-Summer collections by presenting patterns, fabrics, and silhouettes designed for a new reality. Most importantly, they need to reconsider how they sell to retailers.

Retailers, on their hand, need to order from brands that allow them to purchase smaller quantities and give them the possibility to reorder. In fact, ordering six months earlier is not really smart since it is impossible to foresee the weather in the long run.

Global boiling: possible solutions for the fashion industry

Pre-order: retailers can show the products to their customers and then pass an order to the brand.
Made-to-order: products made within certain specifications, such as materials, colours, and dimensions, but in a limited range of options.
Customised product: clothes or accessories created for an individual customer, according to their needs and requirements.

All the above models would limit overproduction and fashion waste. Also, they would help improve inventory allocation.
Retailers would sell during the season, limiting frequent markdowns because of overstocking.
Products would keep a higher value throughout the year.

People would purchase fewer garments but better quality.

Something needs to change in the fashion system. The industry must be flexible and adapt to specific seasons and unforeseeable events.

Fashion must consider global boiling, or it will end up boiled.

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World Ocean Day

Voices worth listening to

Today is “World Ocean Day”, and it’s nice to see that we celebrate the earth or the ocean without really understanding what it means. Indeed, we discard garbage in the oceans, too.

Mario Tozzi, a geologist and absolutely great scientific communicator, recently wrote a critical article: in regards to climate change as scientists were not pushing enough to make people understand the urgency.

In his tv show, “Sapiens”, he said that our robbery of the planet’s resources has severe consequences. Every year, we deplete the resources available until December 31st – the overshoot day – much earlier.

Then, he added:
If the climate emergency is so dramatic, why do we not worry?
First, we do not see the climate, and we cannot give it a precise connotation. Therefore, we do not relate the consequences to the causes such as migrations and drought. We don’t see the connections.

Second, we are an overbearing species based on the accumulation of resources. A behaviour that will leave someone with resources, and many others without resources.

World Ocean Day

Moreover, to mitigate climate change, we should renounce something, but we – the sapiens – don’t like giving things up!

He also shared a documentary by Yann Arthus-Bertrand, who said that if we do not act now, by 2070, 1/3 of humanity could live in desertic areas like the Sahara. And 3 billion people could not live in their homes.

We wonder, if we complain about migration now, what will happen then?

However, the two most polluting elements, which need immediate action, are heating systems and intensive farming. In the end, it is clear that our lifestyle – entirely – is not sustainable. So we find it depressing to see people who clean their conscience by purchasing sustainable labelled clothing. It looks like you can buy sustainability, and fashion is the only problem when the issue is way bigger.

These are just two strong statements Arthus-Bertrand pronounced:

“We cannot have infinite growth in a finite world.”

“We live in a world of garbage.”

Yes, even the oceans are full of plastic, so we celebrate “World Ocean Day!”

What else are we waiting for?

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The end of the world is here!

Ready to party?

The end of the world or when we have touched the point of no return is perceived differently. But these are facts, and we’re all invited to the party!

There are thoughts and ideas in the air that touch certain people, connecting and making them feel somehow similar. The environmental emergency is one of these. Indeed, a topic we have discussed many times, even before starting this blog.

And so, we were pleased to receive the invitation from Lab121 to the play “The end of the world” (script by Fabrizio Sinisi, directed by Claudio Autelli), staged at the Franco Parenti Theatre (Porta Romana district).

The end of the world!

It is the story of a contemporary Venice in a dystopic future in which, due to global warming, the lagunar city faces its last day before sinking. Well, call it a dystopic future if you wish!

The catastrophe weaves together the stories of the four characters, two brothers and two sisters. Luca, an actor (Umberto Terruso); Dora, his colleague and former fiancé (Alice Spisa); Diego (Angelo Tronca), Luca’s brother hospitalised in a mental institution; and Atena (Anahì Traversi), an environmental activist and partner of a tycoon and philanthropist.
So, in a game of brilliant intersections, global warming mirrors personal tragedies and vice-versa. And the narrative revolves around a party for the end of the world!

Indeed, the play triggers intense emotions and bitter laughter. It is a pondering on our lifestyle, a poignant, desecrating and, at times, irritating narrative on the lack of responsibility of the generations that preceded us. But ours too! People who have lived by ignoring what could have been the effect of their actions on the environment. Also, the show addresses the resistance to change in the industrialised world even when a catastrophe is tangible. Highlighting, in fact, the expression of an egoistic view, where people live avoiding any worries.

Of course, this show is totally in tune with all the posts we have written so far, at the cost of being annoying, boring or alarmist. And with the new path that we have decided to take because of the pandemic: change. Change because life is about change, evolution, and growth. But what makes the difference is the moment you realise you have to act. Going from words, or pure marketing, which are of little use, to facts and actions.
Those little actions that, put together, can lead to something bigger.

Now the change is up to us!

Let’s celebrate!

“The Real has won
officially won
we can finally
stop fighting.
A possible catastrophe creates anxiety,
but a sure catastrophe, instead, creates joy.
Best wishes and congratulations “

Check the following dates here
And enjoy the end of the world!

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