genderless

The Asymmetric Fluo Cotton Sweater

The light green version

The item we introduce today is The Asymmetric Fluo Cotton Sweater by ZUCCa.

The line is stylish, comfortable and easy to wear. Also, the concept of asymmetric design is something we really like because it’s modern and unusual, and it looks great when you wear it.
We already showed you the purple version a couple of weeks ago, and we are happy you enjoyed it! Since this pull is a new classic, we decided to select another colour too, which is a stronger version.

By the way, the quantities we order are limited, and this is intentional. In fact, the idea is to create unique outfits and not replicate clones you see everywhere.

Discover The Asymmetric Fluo Sweater

About the design
The sweater features a round neck and asymmetric hemline. Also, a robust seam along the front and side highlights the mix of the two different thicknesses of the same material. The seam details the shoulders too.
Ribbed neckline, cuffs and hem. The silhouette is slightly oversized and unisex.

The Asymmetric Fluo Cotton Sweater
The Asymmetric Fluo Cotton Sweater
by ZUCCa

About the material
100% cotton, non-glossy. It is made by knitting 100% soft cotton yarn into the high and middle gauge and docking it. The material has a thin thickness with a certain elasticity.

About the colour
Light green: a vibrant colour that makes it a bold piece, not for everyone. But this bright hue will give you an instant mood boost.

Laundry
Hand washable, easy-care.
You can wash this item by hand at home.

This new season item is a versatile modern garment that offers multiple styling options. Even though it’s a bold colour, it’s easy to mix and match. It’s perfect with white pants, but you can also pair it with navy, denim or black bottoms.

The Asymmetric Fluo Cotton Sweater is timeless, genderless and stylish.

Drop us an email or DM for any further info. We’d love to help!

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The new categorising

A human need or an empty extremization?

The new categorising, or the need to assign labels in which a specific group should fit, is growing hugely. Genderless, sustainable, recycled, upcycled, inclusive – these are some of the labels popular in fashion.
We see pretty, or less pretty, boxes clearly labelled, but they seem so fake.

Categorising: a marketing byproduct

Why are brands obsessed with putting labels on their work? And, in parallel, why do people need labels? To identify themselves? or to be represented?

Jean-Paul Gaultier created the majority of the fashion topics that are trending now. But there was no label to claim during the ’80s and ’90s in the fashion field. Indeed, it was a work of freedom, both from the designer’s viewpoint and those who used to wear his clothes.
Jump to 2022, and the need for labelling exploded. Genderless and sustainable are the most popular ones. Every brand is genderless now! But also, recycled or upcycled are on top.

Obviously, it’s a trend.
Coming from a family of seamstresses, disassembling a pair of trousers to make a skirt, or transforming a shirt into a blouse was a daily matter. Which is the point of upcycling and recycling.
Moreover, in our boutique, we always proposed men’s items for women, as we sold female items to men, but we never felt the need to categorise. Which is the point for genderless, inclusion, diversity.

Even though about five years ago, we started focusing more on genderless or recycled as valuable concepts, now brands overuse them. Indeed they became so mainstream that they are abused. Intentionally misleading, as in the case of sustainability.

We are not happy to be classified. So we wonder, what happened recently?

We think the less we find meaning in brands and their products, the more they need to place labels in order to make stuff easy to market.

The supply is way bigger than the people in the world who can purchase products (who represent the demand). So, to reach the masses, brands lowered the bar. And the more they lower the bar, the less value they offer. Here comes the need for marketing and labelling.

Labelling is an attempt to legitimise and promote an empty system. They legitimise instead of offering what really matters, the content.

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Milano Fashion Week 22

The return of physical events

Milano Fashion Week 22, with the return of physical events, was supposed to represent the relaunch for the economy and creativity.

Was it so? And what were the main topics?

Fall/Winter 22 trends

90’s
The nineties were the common thread seen almost everywhere.
As an expression of society, fashion – like history – repeats itself.

“Balenciagitis”
While the pandemic seems under control, another highly infectious virus spread among designers.
This virus is called “Balenciagitis.” When designers are affected, they create tons of exaggerated shoulders and extremized silhouettes. Of which you do not understand the point.

Raf Simons has been strongly infected, indeed you could see it in the Prada fashion show. Since the co-designing collaboration has started, Prada stopped dictating trends, as always did, and now follows the others.

Even Dolce and Gabbana were infected, we hope someone will soon find a cure for it.

Co-branding
Collab with sports brands. Or flea market outfits with the plus of co-branding, that’s what Gucci did with Adidas. Right, nothing new in the end. Just branding.

Milano Fashion Week 22


Genderless
In January 2020, Stefano Pilati presented at Pitti his independent brand, Random Identities. The collection showed a few tailored pieces in a genderless key. About two years later, the creatives who create when something is already created, discovered the trend. Hey, all brands went genderless!

Sustainability
Round tables, talks, shows. Every single brand is sustainable! And the more they talk about it, the less they offer value. Moreover, “sustainable designers” and those who have hands in that industry offer something unattainable. Just smoke in the eye, generating a big misleading business.

Inclusion
What is the line between inclusivity and bad taste? This point is not clear to us. In fact, in many shows which focused on this topic, bad taste stood out.

Milano Fashion Week 22 most-liked

Our favourites
Jil Sander was one of the few fashion shows we enjoyed. We didn’t see much of Jil Sander in that, but, at least, we saw beautiful, well-made clothes developed in a coherent collection.

Bottega Veneta: iconic accessories, clean lines clothing with a high-end impact. Beautiful design, but no logo shown, no sensationalism. The essence of modern elegance and luxury. Bravo, Matthieu Blazy!

This is not a good time for creativity nor the economy. And so, a cultured audience has to dig a lot to find value. Because worthwhile designers, rather than being part of that inconsistent game, avoid communicating at all.

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About genderless style

Our viewpoint vs the mainstream

Why genderless style is portrayed as ridiculous?

The point with the genderless fashion trend is that the trespassing in a clownesque style seems the only possible imagery. That is the clear general trend in fashion: excessive, absurd, and deliberately caricatural. So, in the same way, it has to be depicted in the case of genderless clothing. That goes hand in hand with the “please, look at me” social media-induced manner.

Although we embrace and promote the freedom of expression, we can’t see the link between this crucial prerogative and how they force it towards the excess.

About genderless style


Boundaries between sexes are becoming more blurred. Is that new?

David Bowie is one of the best examples of the gender-fluid style of all time. His elegant posture is unforgettable. An innate gift that many try to imitate just with a sad result. By the way, Bowie has never been ridiculous. We cannot say the same thing about the “characters in search of an author” who dominate the fashion and music scenes.

Of course, our viewpoint on genderless clothing has nothing to do with the mainstream trend.
We believe many items have no gender and can be worn by whoever wants to pick them up. Indeed, we have always selected clothing from men’s collections without feeling the need to specify it. We adore that oversized style or even the more rigorous mannish tailoring. Likewise, we have never had problems selling a woman’s coat or blouse to a man, for instance.

Clothing and accessories contribute to expressing your personality.
To that end, gendered labels do not represent a limit for us. In fact, we like to mix and play with them. But something is missing today. Good taste and elegance are the factors that provide the perfect balance.
Where are they now?

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Paris Fashion Week – En plein air!

A couple of messages seem clear from Paris Fashion Week. Apart from the most evident fact that nothing truly has changed. The idea of renovating a system, so discussed during the pandemic, changing its outdated foundations, providing new guiding principles and deeper values — has failed miserably. That’s what fashion ruled by finance does. Forget lesser productions with better quality – this is not for corporations.

Image of Paris during fashion week
Paris

So, what are the takeaways from Paris fashion shows? 

Paris Fashion Week: SS22 trends

Nature’s calling
Sea, trees, woods. This message seemed quite strong. Indeed, many designers have set up their fashion shows immersed in nature. As to celebrate something we all missed for over a year or more. Or a desire to reconnect with our so mistreated vital element.

Clothes have no gender
We saw male models walking the runway in skirts or dresses and females in man’s suits – interchangeable genderless outfits. Not that it’s something new. In fact, Gaultier already did it about 40 years ago. But perhaps, the time is ripe now for a wider audience. 

At this point, garments have lost their traditional gender connotation. An aesthetic that, from a historical viewpoint, has been developed as a reflection of patriarchy.
We understand this is a big topic. Indeed, it requires a deeper analysis, a full exploration. So we will dedicate a whole post later on. However, coming from a Gaultier influence, we always picked out men’s pieces for women or vice versa. If a garment looks good, no matter if it’s men’s or women’s. From now on, we hope there is a free attitude towards how clothing is perceived.

Garments are not stand-alone pieces. They become alive once we wear them. Without our intervention, clothes are empty. It’s us and our personality that completes them. 

The way we represent clothes, the way we portray them is called style. 
It’s an individual posture, the reflection of who we are. 

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