Chronicles from the Middle Ages

Women against women

“An entrepreneur cannot afford not to see a woman show up for two years, that’s why I often bet on men.”
Sometimes women can have a tremendously negative impact on women’s emancipation. You can see this by listening to Elisabetta Franchi, whose words sounded like chronicles from the Middle-Ages.

This is what Elisabetta Franchi said in an interview with “Il Foglio”:

“When you put a woman in an important position, you cannot afford not to see her coming for two years because that position is uncovered. An entrepreneur invests time, energy, and money and if a woman cannot show up it’s a problem, so I too, as an entrepreneur, am responsible for my company, have often focused on men.”

“I only hire over forty women who already have children.”

Daily life in Middle Ages

This is not men’s opposition to women’s emancipation. This is women against women.
For what is our vision of fashion, Elisabetta Franchi has never been under our radar. Style speaks, and her fashion perfectly represents her worldview, which is explained above. A tacky style for women who dress to impress men. That’s what society and tradition want, so let’s give it to them. And so, we witness the same old patriarchal rhetoric depicted through clothing. A regressive representation of the female who has no career opportunities but can count on attracting men.

Something we would never offer to our women. But what we find sad is that most women like that style.

A while ago, we promised to write an exploration of fashion and patriarchy. Indeed, the only fashion that men can appreciate is the one that pleases them. Consequently, that is the most popular style among women, and therefore, that is the best-selling fashion.

Now pair Franchi’s retrograde words with the recent news that three girls couldn’t enter a bar on the beach near Ostia because their clothes weren’t sexy enough. So what do we see? The disturbing picture of a society where there’s no chance for women. No evolution.

And we just needed a woman to remind us about it! Chronicles from the Middle-Ages, that’s it!

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