fashioninspiration

What Do You Expect from Fashion?

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Unpacking Your Style Needs in Today’s Ever-Changing World


What do you expect from fashion? This is the question we’re posing to you. Really, you! Usually, our approach focuses on niche fashion research, drawing from our industry experience as we search for international, independent designers and hand-pick meaningful garments. In fact, our explorations often touch on the intersections of fashion, culture, and lifestyle, especially in the face of climate change. That is a topic that sets priorities we cannot ignore, prompting a deep-re-evalutaion. But today, it’s all about you.

So, in this fast-changing world, what do you want from the fashion industry? What resonates with you? What do you appreciate, and what do you reject? Are you still brand-oriented, or is your view expanding?

What role does a thoughtful approach play in your choices? Are ethical production practices important to you, or is price still the deciding factor? Has the climate emergency had any impact on your life and your style?

And what about your personal needs? Do you favour fast fashion for its low prices and constant updates? Or are you shifting toward fewer, high-quality garments that stand the test of time?

Ultimately, what do you expect from the fashion industry? And how do you feel about it? As you look at your wardrobe, do you feel connected to the pieces you own, or do you see them as temporary, seasonal trends to be replaced in the near future? How has your relationship with fashion evolved over time?

🖤 This is an invitation for you. Dive into our latest post, and don’t hesitate to reach out: comment below (just register first), or drop us an email or WhatsApp. We’d love to hear from you! Whether you have questions, feedback, or just want to say hello, we’re all ears.
Let’s start a conversation!

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Jane Birkin, Farewell

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A style icon: inspiration vs reality

On July 16, Jane Birkin passed away aged 76 in her Parisian home. The British-born singer, actress and muse has shaped the image of the French allure. Indeed, she will represent the symbol of Bohemian cool forever.

Cinema, music and style icon, she also inspired the famous Hermes Birkin bag. Actually, she hadn’t just provided the inspiration, but she had suggested what kind of capable handbag she needed when she had met the French Maison president on a flight.

Of course, everyone knows Jane Birkin. So, the purpose of our exploration is not to revisit her life. In fact, you may watch “Jane by Charlotte,” the documentary released by her daughter, Charlotte Gainsbourg, in 2021. Instead, we want to analyse to what degree Jane Birkin, regarded by other women as a style example, impacted women’s fashion in reality.

Jane Birkin: timeless style

Undoubtedly, her 60s and 70s outfits marked women’s fashion, making her a point of reference for all designers. But, her latest style represented an evolution: white men’s shirts, oversized coats, blazers, boyfriend jeans and white denim, and flat shoes. Yes, in some interviews, she said she started wearing men’s clothes (now fashion marketing has discovered genderless).
Rugged but refined, mannish but feminine, clothes mixed with that touch of nonchalant elegance typical of someone who can say: ‘my clothes are nice, but I look cool because I am so.’ Indeed, style goes beyond clothes: it reflects that inner quid that clothes alone cannot give. And her style reflected her attitude. In the end, people can buy the bag, but reaching that level of coolness is another story.

However, her effortless style passed through time and evolved with a sense of timelessness. Making her an eternal muse.

She could choose to age according to contemporary standards. On the contrary, she left her face to show the signs of time, with no trace of plastic surgery. A woman who aged beautifully. True to herself and always elegant.

Jane Birkin: from inspiration to reality

Now think about women who celebrated her as a style icon. How do these women process their style? What do they wear? And how are they manipulating their image? Swollen faces, bigger and bigger, to the point of losing traces of human features. Smooth but fake. Bodies are an explosion of plastic. Not to mention clothes that have no idea of elegance.

Therefore, from idolising a muse to reality, what goes wrong? If women say: “we love her style” – what happens afterwards?

No woman in our contemporary universe could wear a naked dress as Jane Birkin did. Her timeless, chic, unforgettable style is on the verge of extinction.

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