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Beauty, business & role models

It is interesting to analyze beauty, business and how they forge modern mainstream role models. So they say.

Business and beauty standards are intertwined. Indeed, it takes deep reflection in order to have a better understanding of this connection and the role models it produces.

Recently ‘The Wall Street Journal Magazine’ praised Kim Kardashian as a beauty and business role model. Maybe indirectly as a beauty icon, but that was the message they sent.

Though it caught our attention, it wasn’t without a certain bitterness.

Of course, it’s good to read different perspectives. But is it for real? Not a joke?

Modern role models or business?

Well, we want to assume that maybe some paid advertising is the motivation for those compliments. Otherwise, we do not see any other reason for choosing a figure like that as a role model, a powerful example of a businesswoman.

We don’t want to talk about why or how she became famous. That universe is not part of our vision, and we prefer to direct our energy towards something more interesting.
However, what we find disturbing is that she, and the whole family, have lost any trace of human identity because of plastic surgery abuse.

We wonder, is that a role model we should admire? Should we want to be like them?

But let’s imagine the younger generations, what we are telling them. ‘Hey, if you want to be accepted, have a good career, and become popular that’s the way to do it!’

Most importantly, it is depressing that magazines cannot find any better role models for women.

It’s not clear if healthy role models are lacking or if, intentionally, the model we want to push forward is that one.

No, we don’t believe positive role models are lacking. Many in the media don’t want to see them. For sure, it’s more convenient to stick to the plastic doll.

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From quantity to quality

When will the paradigm shift from quantity to quality? Or, the question should be, what else do we need to see in order to make this change happen?

People don’t consider shifting towards a conscious lifestyle because they are too ingrained in their old habits. But perhaps, those who are in this position will be forced to readapt somehow quite soon.

Why?
Difficulties in finding raw materials and supply chain shortages are now a reality. Indeed, one of the side effects of the pandemic was the sharp rise in raw material prices. Consequently, final product prices are getting much higher. It is already happening in the construction field, energy, gas. And it’s impacting fashion, too.

Therefore, caring more about what and how we consume will be a necessity.

Pointing feet - inspiring from quantity to quality attitude


Low-impact lifestyle: quality, not quantity!

What can we do?
Each of us has an impact on the environment. Even if corporate giants arm-in-arm with marketing have shaped the world for us, they can’t make it without our active participation. And the role we play is revealed precisely by how and what we consume.

Since we do not like to wait for change to happen, we choose with our minds what kind of world we want to live in, so we act. Also, we hold ourselves accountable for the choices we make.

Why buy less but better quality?
It is a long-term strategy. You will buy garments that last. Things you will wear for a lifetime, not items to discard after a couple of washings. Same for any other item we use in our everyday life.

This radical shift of perspective from quantity to quality is about educating ourselves to find pleasure in how things are made, not in the simple act of buying. Finally, this alternative lifestyle will reduce our impact on the planet.

So, make it a conscious choice now rather than a forced decision when it’s too late.

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