fashion education

About The White Shirt: A Timeless Classic

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Wardrobe staples vs fashion trends


The White Shirt: mannish cut, well-tailored, slightly oversized to oversized, pristine go-with-everything garment. Button-down or ribbon collar, it’s perfect for any occasion. And any weather too! So, is it a trend, as magazines say, or a wardrobe staple?

The White Shirt

Fashion, we all know it, is one of the most inconsistent fields where people say one thing and, the day after, change their minds. Perhaps this behaviour could work in times of abundance when we could carry on our activities while unconsciously ignoring what we were about to expect in the future. But now that the good times are gone, we need to get serious. These aren’t times for joking.

After the pandemic, a debate on how to rewire fashion to current times opened up an evolved set of possibilities: a shift towards a timeless style, privileging conscious fashion. That stated, ideally, the end of fashion trends.

The white shirt: fashion trend or staple


However, after the Milano and Paris Fashion Weeks, fashion magazines refocused on trends. Again, we repeat it: the fashion industry is inconsistent. People talk about one thing just to take it back as soon as the new thing comes.

Among the unmissable trends, magazines list the white shirt. And here, the inconsistency is peaking.
What is a trend? A trend is what’s popular in a specific season and which will die soon. Do you think that’s the case for a white shirt? Does it make sense to put among trends an item that is the quintessential representation of timelessness?

Wardrobe staples #formodernhumans


The White Shirt has some of the most stunning style features:
Genderless: anyone can wear it.
Comfortable: it allows the movement of your body.
Seasonless: it’s perfect throughout the year. Underneath a cardi or jacket in winter, rolled up sleeves in summer.
Also, it’s versatile and adds an elegant and classy touch even to your casual outfits. All these features make it a staple for our wardrobe of meaningful garments. So, it’s timeless: never out of fashion. Not a trend!

We are regret that fashion experts still intend to make fashion a game of transient trends. That approach doesn’t work anymore. And, undeniably, that’s not the case with the white shirt.

WhatsApp directly from here to check out our GoodNeighbors Shirts selection!

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This is Autumn?

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Global boiling & its impact on the fashion industry


September 23rd was the first Autumn day, but this is Autumn? Is this really Autumn? Sunday, the temperature in Milano reached 32 Celsius (about 90 Fahrenheit). In other words, we don’t have to wait for climate change – climate change is here. For brands and fashion retailers, it is particularly odd.

Specifically, it’s the global boiling era. Yet, in every industry, as well as in fashion, people work like nothing serious happens. Do they wear blinders? Don’t they feel the heatwave? Or maybe they think: “Yes, it’s hot, but there’s nothing we can do.”
As a matter of fact, in every field, people like cogs dutifully do their job. No questioning. It seems money, budgets, and turnover is what counts. Who cares if we are boiling?

What’s the impact of climate change on the fashion industry?


Fall/Winter shop windows reveal the inadequacy of fashion. Fashion is out of sync with current times.
First, people still wear lightweight clothing. We don’t need warm garments now. Indeed, stores overflow with wool sweaters, coats, down jackets, and all the winter stuff. But who dares now to try a wool sweater when the temperature invites you to the beach?
Second: sooner or later, cold weather will come. However, because of the heat wave, retailers who sell mass-produced garments will lose about two full-price months from the selling season. That means mass retailers’ unsold stock will be huge. Therefore, they will sell most garments during the end-of-season sale.

Autumn fashion in the global boiling era


In this context, it is clear that the actual pattern (mass manufacturing/ overproduction and distribution) doesn’t work anymore. We must stop and rethink the fashion industry from scratch. Ignoring climate change is dangerous nonsense since it is now a tangible reality.

Also, the above points come from a financial perspective, while ethics should be our first concern. Raising awareness on climate action is crucial. We must reduce our impact on the planet. How do we do it? By limiting by far our consumption to what really counts. Consume less. Don’t buy pointless stuff. Avoid waste.

Above all, start asking yourself: This is Autumn? Is this really Autumn?
Most people pretend nothing happens. But with what conscience can they keep their eyes closed?

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Paris Fashion Week 24: What Was In the Air?

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Fashion shows: between power and creativity


What was in the air at Paris Fashion Week 24? Less excessive designs, except for a few brands. In general, more elegance and simplicity. As well as in Milano, collections seemed to be more wearable.

Every season, the fashion maisons presents high-budget commercial shows competing with the best location. Luxury venues contribute to making it a matter of power more than creativity. For instance, Eiffel’s background at Saint Laurent was impressive. However, we found intriguing the image of a worker-chic woman.

Above all, we applaud the Undercover brand, which really stood out with its essential but very evocative presentation. Its fashion show had the feeling of poetry with suits, sweatshirts, jewellery and chandeliers encapsulated in tulle. Also, the dreamy atmosphere piqued in the finale, with terrific x-ray terrarium dresses, was so mind-blowing, the chills it gave us!


Apart from the overall mood and the idea of style, we cannot understand the choice of switching Sarah Burton with the umpteenth young male designer. Sarah Burton’s collection for McQueen SS24 is absolutely stunning: a maxi red rose printed on a white slip dress or two evening gowns that seem like petals that fluctuate at every step, revealing the shade of colours. Isn’t the Kering group satisfied? Seán McGirr, the new designer, comes from JW Anderson, a move that gives the idea of a more commercial take. Perhaps they believe McQueen must reach a larger audience to grow and make more money, assuming McQueen can be a mass brand.

But what do these groups try to do? Such a move reminds us of the game played with Margiela. Perhaps they made it for a larger audience, but it’s not Margiela anymore. Will this be the path for McQueen, too?

In the end, celebrities and more celebrities. No big risk. The Paris Fashion Week 24 seems to be a matter of power and money more than creativity.

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The Paradox of Sustainability: Green Overproduction

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Is sustainable overproduction a valuable strategy?


Do you know the paradox of sustainability? The paradox is this: making far more garments labelled as green products. In other words, it means perpetrating the same old overproduction pattern and marketing it as sustainable.

If that’s how you make money, why should you change? Okay, but the planet is dying, and we are facing a climate emergency the fashion industry should care about. Well, the attention towards this topic is just a facade.

In fact, according to Edited, “In the past four years, the number of clothes described as ‘sustainable’ has quadrupled.”

Green overproduction: the paradox sustainability


Yes, we know we write about this topic a lot. But when the data we ran across confirms our impressions and perplexities, it is appropriate to address it over and over.
Is sustainable overproduction a valuable strategy? Specifically, is that how we plan to save the planet? Making four times the stuff we made before is our strategy?

If this is true, we are far from reducing our impact on the planet. Clearly, that is not sustainability. And it doesn’t take a genius to understand it. So, let’s call it by its name: this is marketing! This is greenwashing!

Sustainable fashion, like eco furniture, food, tourism or whatever, has become a profitable business. And more than an effective change of direction, it represented a change of marketing. Just call it green, and you’re going to sell it. Whatever object or service you are trying to launch on the market.

The solution the fashion industry ignores


Let’s be clear: sustainable fashion, rather than making new garments and new stuff in huge green quantities, is a matter of educating people towards conscious consumption. Indeed, the solution is producing far fewer garments. At the same time, we must reuse, resell, recycle and upcycle existing clothing.

But, instead of educating people, for the fashion industry, it is easier to make money by flooding the market with sustainable products. Which, in the end, aren’t sustainable at all.

And so, this is the paradox of sustainability: making four times more garments and naming them sustainable. Unfortunately for us and for the planet, it is not a joke!

Free download our sustainability checklist here!

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Fashion Out Of the Beaten Paths: Marc Le Bihan

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Emotions & beauty in a distinct venue for Marc Le Bihan & Jean Francois Mimilla


Come and discover fashion out of the beaten paths, where you’ll find exceptional artisanal work made with care and love for uniqueness.

Walking through showrooms for our Spring-Summer 24 research, it’s been amazing to witness the work of some designers who express their unique vision of fashion. Those who follow their own path, meaning they don’t feel involved in the latest trends just to sell more. Those who offer good design, beautiful fabrics, and timeless quality. Away from the commercial logic of overproduction and mass distribution. Precisely, they do the opposite. Few words and hard work. So they provide real value.

A path of recognizable value


For instance, entering Marc Le Bihan‘s space was like opening the Narnia door: you open it and get in a world apart. Set up in a post-industrial structure, a large room with big windows from which a late summer September sun brightened the garments. After a look around, a shiny black piano in a corner gave us a clue we didn’t get immediately, just because we did not expect it. Indeed, while peaking through the clothing along the perimeter of the four-room sides, we noticed a wood bar behind them. So we connected the dots: it was a dance school! 

Fashion out of the beaten paths


Marc Le Bihan’s “Danseuse Line” has found the perfect frame. But so it was for the gorgeous pristine white lace or linens, the silk slip dresses in different shapes. And the tye-dye knitwear. Likewise, Jean-Francois Mimilla’s materic jewels, whose precious crocheted hand work makes them unique. 

Uniqueness out of the beaten paths

And so, the atmosphere was unique, warm, quiet and poetic. Marc le Bihan‘s clothes, like Jean Francois Mimilla jewels, delivered a tactile experience made of dreamy creativity, out of the ordinary, and, because of its uniqueness, even more beautiful.

Independent designers and artisanal fashion provide the opportunity to own unique, high-quality pieces that are not mass-produced or widely available. That is the essence of luxury style.

However, the whole set-up affirmed that there’s still something meaningful in fashion. It doesn’t have to mingle with the mainstream. Indeed, it’s not for all, yet you can find exceptional fashion out of the beaten paths. 

Another note of appreciation: the space was fully accessible. Don’t take it for granted in the fashion field.

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