emergingdesigners

Emerging Brands Can’t Afford the Fashion Industry

Red Carpets Free-Outfits Expose a Sick System


Emerging brands can’t afford the cost of the fashion industry. The contemporary fashion industry poses insurmountable challenges for emerging designers, especially regarding the financial burden of celebrity endorsements. This issue was thrust into the spotlight by an Instagram post from 1Granary, which resonated deeply and exposed the harsh reality of an unsustainable system.

We explored this topic in 2021, but the situation remains unchanged, highlighting the persistent struggles new designers face in an industry dominated by high costs and elite influencers.

We have reached a point where celebrities collect numerous outfits from various brands, both famous and emerging. While established brands pay celebrities to wear their clothes, emerging designers often provide garments for free, lured by the promise of gaining visibility. However, this exposure doesn’t pay the rent. More often than not, the provided outfits are never worn and are returned at the designer’s expense, highlighting a glaring lack of respect and consideration.

What’s the point of stars wearing luxury designer clothes on red carpets when it’s common knowledge they don’t pay for these outfits?

Red carpets & free outfits: Exposing a bloated and sick system


Let us express a few considerations:

  • Corporations own luxury brands and have the funds to promote a system that manipulates consumer behaviour.
  • This is marketing! Marketing has always targeted women, traditionally deemed as fragile and easy to influence or manipulate. Unfortunately, women fall into this trap.
  • Historical Context: In the 1980s, Giorgio Armani pioneered the strategy of dressing Hollywood stars to sell to the American middle class. In an era of massive overproduction and a booming economy, perhaps this strategy made sense. Following Armani’s lead, other designers began giving outfits to stars, resulting in the middle class – primarily women – purchasing these outfits.
  • Current Realities: Today, the landscape is starkly different. The middle class has been eroded, and the economic model is collapsing. Amid ecological breakdown, this marketing tactic feels increasingly obsolete and irresponsible. Most importantly, some consumers are tired of being treated as mere tools in a marketing ploy.

Conclusion: How can emerging brands afford this fashion system?


In essence, the fashion industry has flipped the script: celebrities who can easily afford expensive clothes are given outfits for free. And they are even paid to wear them. This reversal means that those who are most able to buy these clothes are not the ones contributing to the industry’s profits. While those who can least afford to bear the costs are manipulated into purchasing overpriced items. This system creates a distorted market. But also inflates retail prices, as the cost of celebrity marketing is passed on to consumers.

Clearly, emerging designers can’t afford the financial burdens imposed by the contemporary fashion industry. This entire system lacks logic and respect, leaving new talents struggling to survive.

Imagine a different approach: What if celebrities purchase their outfits? Luxury designers could donate the proceeds to charity, and emerging designers could support their creative work and pay their rent. This vision promotes a fashion industry that supports creativity and fairness, rather than perpetuating a cycle of exploitation and exclusion.

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The Stylish Cargo Pants

suite123: Enjoy The Most Unique Fashion in Milan

Introducing The Stylish Cargo Pants by Aurōra from Turin, Italy – our top pick of the week!

Emerging designers add a fresh perspective to a fashion industry stuck in the status quo. So, a fashion industry that privileges facades over substance, exploitation over positive change. That is why we need to promote those who have a different perspective.

Therefore, we are happy to promote one of our new brands for the Spring-Summer season: Aurōra. 
Aurora De Matteis is the designer: a young woman who creates her slow fashion brand in a small workshop in Turin, Northern Italy. Specifically, this garment is a timeless, versatile, easy-care product in a stunning hue.

Discover The Stylish Cargo Pants

About the design
Cotton cargo trousers with a chic impression. Featuring an elasticated waist, drawstring ankles, and a large side pocket on the right leg. So, the design emphasizes minimalism and style.

The Stylish Cargo Pants

About the material
100% cotton: fresh and easy care.

About the colour
Periwinkle: a carefree yet decisive colour, bold and confident. It’s a vibrant hue that offers fresh pairing possibilities.

Laundry
Wash by hand. Easy care product.

Styling tips
The Stylish Cargo Pants are a versatile addition to your wardrobe, offering both comfort and style. For office attire, consider layering a tailored blazer in a complementary colour, such as navy or grey, over a simple blouse or top. This adds structure to the ensemble while maintaining a professional appearance. Or, pair the pants with a crisp mannish shirt for a sophisticated look. For a more relaxed outfit, opt for a tee or a plain cotton top in a neutral colour. This casual pairing ensures comfort while still exuding effortless style.

How to purchase our selection:

Head over to our Instagram account to discover our shop!
Drop us an email or WhatsApp for orders or any further information. Also, you can book your private shopping experience in person or via video call.

International Shipping!
From Milano, our fashion selection #formodernhumans is available for international delivery.

Exclusive Fashion
Our selection intentionally offers limited pieces to ensure uniqueness and a sustainable approach ♥

📱Further details, size advice and prices via  WhatsApp

● Please, contact us for size guidance before purchasing.

🛍 Treat yourself today! Get yours directly from the suite123 shop!

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