consumerism

Black Friday & promotion spam

Retailers spam promotions, and if Black Friday was not enough, early black Friday is here too!

Still the distribution model has clung to this policy as the only strategy to attract attention. Forget evolution from brands and retailers. Educating people towards an improved and conscious consumption model is not on their agenda. Not worth it.

Obsessive promotions are the outcome of a hyper-saturated market derived from the overproduction model.
Also, the lower the quality of products, the higher the mark-up, allowing discounts (real or fake?) that can reach -70%.
But the purchasing illusion is safe.

Heavy discounts and obsessive promotions are indicators of a sick system.
The environmental impact fostered by Black Friday and never-ending promotions is really huge. Not to mention the ethical implication, if you do not pay the full price of products, someone will pay for it. So we go back to the disturbing modern-day slavery.

As a matter of fact, there is too much of everything, and our blind habits contribute to feeding this vicious cycle, which has no way out.

Black Friday & promotions spam - Image of a shopping bag - Pointless shit
Image via: drops of devotion – Tumblr

The solution to Black Friday & obsessive promotions

Is it possible we cannot find a better system?

In fact, the solution is a distribution model that abandons large quantities to shift towards good quality. A sustainable production system that grants proper living wages and limits its impact on the environment. Things made to last and healthier consuming habits.

In this balanced context, promotions and discounts would be necessarily limited.

Changing attitude is a necessity. We started from us first, adjusting our activity to an evolved lifestyle. So, we offered a thoughtful consuming model represented by a capsule selection of quality pieces.

We don’t lure consumers by offering crazy discounts. But, we try to educate ourselves and our audience on meaningful consumption.

We respect people, and we understand the worth of their work. We appreciate the products we select. We value quality, and we value our customers.

Modern humans are conscious consumers.
Say no to Black Friday! We don’t need all that stuff.

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Waste, and why we waste

“Waste isn’t waste until we waste it”

Will I Am

This quote perfectly resonates with us, not only because of the deeper level of consciousness recent events have brought. We have always paid attention to reducing waste as much as possible.
Writing on the backside of printed sheets, not using plastic coffee cups, refilling our water bottles, limiting the quantity of paper used for packaging. These are only some of our actions to reduce the litter we produce. Perhaps now we take this matter even more seriously since the damage we have caused to the environment is visible.

The waste culture

But, digging deeper, where does our wastefulness come from? When did we start wasting so much?

Waste is the ignorant byproduct of an over-consumerist society.

From the 1950s, little by little, overconsumption has been promoted as a great lifestyle pattern and taken over our lives. Completely ignoring the consequences.
Consume like there’s no tomorrow, is the motto. And, if we go on like this, there will be no tomorrow!

The fact that masses can be easily manipulated is quite scary. The fact that given a sense of comfort, we avoid thinking, is not a good sign.

By the way, walking through our journey, we acknowledge our mistakes. Our eyes are open, so we want to change for the better.

Whether fashion waste or any other kind, consciousness reflects itself on many levels and layers.
First of all, please stop wasting food! Then, whenever you are tired of something, consider other options before tossing it.

Even in the case of fashion, please don’t throw away clothes you don’t want anymore.

There are ways to reduce fashion waste:

. choose quality, it lasts longer.
. wash in lower temperatures, so clothes will not get damaged.
. repair when possible.
. donate to charity.
. some shops collect items to recycle.
. resell if you want, there are many resell platforms.

We have options available, so how much waste is up to us.

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