The conscious people movement
The conscious people movement, under the hashtag #formodernhumans, joins and inspires people who want to make a change. It starts from fashion but it goes beyond that. Because style tells who we are, and so does our lifestyle.
One way or the other
It’s about making a choice: one way or the other.
Our thoughtless and short-sighted actions provoked climate change. And now extreme weather is a serious threat. Therefore, the idea that everything is fine and we can take whatever the industries try to sell is dead. Fashion, food, technology, lifestyle, everything needs to be revised.
In fact, old-time patterns, economic models and human behaviours aren’t sustainable anymore.
The choice: niche vs mass market
And so, the choice is niche or mass market. Quality or quantity. Unique fashion and good design vs fast fashion. Timeless and reusable vs disposable. Conscious consumption vs overconsumption. Circularity vs waste. Also, ethical business in order to put an end to modern-day slavery. In other words, Doughnut Economics (which is a groundbreaking book by the economist Kate Raworth, a must-read!) vs capitalism and infinite growth.
The conscious people movement #formodernhumans
Conscious people make a clear and radical choice: less but better is the starting point.
We really care about this matter, so we made our choice.
Now make yours.
It’s one way or the other!