The Printed Tunic

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A timeless floral print #formodernhumans

Today we introduce The Printed Tunic by Sabáto Russo.

This Spring-Summer garment is a wardrobe staple featuring a timeless aesthetic and refined elegance. Also, its minimalist design makes it versatile and, therefore, suitable for multiple occasions. 

Sabáto Russo is an Italian designer whose vision of fashion takes inspiration from Japan, its linearity and its pureness of forms. Indeed, the understated glamour of this long fluid floral print dress underlines a quiet luxury image. Which is about choosing meaningful garments, and good design, not logoed items. And so, it reveals an effortless elegance through an incomparable style. 

Discover The Printed Tunic

About the design
This garment is designed as a tunic shirt dress with a collar, front button closure and long sleeves. Straight cut floor length printed dress, fluid silhouette and relaxed fit. The design is minimal and essential, highlighting a sense of timeless elegance.

The Printed Tunic

About the colour
Yellow print – exclusive digital print design for the brand. Specifically, it is a multicolour yellow flowered with a touch of khaki and white. In other words, a refined combination that adds a special twist to your summer style.

About the material
100% recycled polyester: fluid, fresh and soft hand-feel.

Laundry
Dry clean.

Styling tips
The “less is more” aesthetic highlights the essence of style, making The Printed Tunic dress the perfect addition to your Spring-Summer outfits. Pair it with heels for formal occasions. But we love it with flat shoes, too. Also, it works unbuttoned waist down over pants. Or unbuttoned, rolled-up sleeves over a slip dress or a bikini for your summer nights. 

International Shipping available!

We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

How to purchase from us:

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. We’d love to help!

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The language of design

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Milano Design Week 23: between fashion and design

Milano Design Week offers the opportunity to reflect on the language of design, though we hope it won’t be another chance to spread more sustainability fluff. By the way, Milano seems to be involved in design more than fashion. In fact, the town is full of events, and the atmosphere is lively and engaging.

Design: clothing & objects

Clothes and objects we use daily make up a language – the language of design. Therefore, fashion reflects contemporary culture and tells our story. In other words, fashion is culture. And so is design, of course.
But while design kept a high-level positioning, fashion has lost its allure. From top brands to fast fashion, the industry identifies with a disposable culture or transient trends that lead to compulsive consumption. Now, the image of fashion is cheap, and the industry itself has undermined it. So, the mixture with design adds that patina of class, enhancing fashion portrayal.

However, the modern language of design is all about sustainability. But, we hear catchphrases which are empty claims. Their goal is marketing, selling more. And since the topic is popular, many people jump on the bandwagon in order to have the possibility to reach a wider audience.

Back to the core: the language of design

Now back to the core: the language of design.
What matters to us? Good design with an ethical approach. Certainly, people should be active thinkers and not just consumers. But designers must do their job. Creating original pieces, artisanal rather than standardised mass products. Good design means caring about the materials, workings, production chain, and people – understanding the impact on the planet. It means caring about the whole creative and productive process.

Sustainable design, recycling, and upcycling – as part of a circular economy, are designer’s work. So, do that!

In the end, the dialogue between fashion and design implies shared values. But the outcome of this reciprocal contamination must bring a tangible change, not empty slogans. The planet needs action!

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Quiet luxury: brands with no logo

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Tired of logomania?

Fashion style shifts towards quiet luxury – or brands showing no logo. Indeed, the world is awash in exposed brand names, overwhelming communication, and a polluting oversupply of clothes. Too much. And people end up seeing logos everywhere. Perhaps to the point of making them feel sick. Eventually, it seems some are changing perspectives.

Logomania vs quiet luxury

The logomania represents the triumph of capitalism in the fashion system, which fostered a consumerist and shallow taste. Logos are easy to market because they are recognised easily, and people identify with them. Although these items still have a big market in the fashion industry, some people are getting tired. Indeed, logo-emblazoned pieces provide (fake) status symbols rather than true style. So emerges the need for an understated luxury far from the need to show off.

Quality over quantity

Since we changed our perspective of the world because of the pandemic, climate change has become a priority. Consequently, our approach to fashion changed as well. We are not involved in trends anymore, but this understated style resonates with us. In fact, it’s nothing new! It’s the vision of fashion we have promoted for years.
This conscious approach implies a dramatic reduction of consumption, refusing standardised clothing and mass production. However, to us, it’s not a way to sell more. On the contrary, it’s a radical choice that goes to the essential. It’s about quality over quantity, choosing good design, timeless pieces you’ll wear for a lifetime. In a few words: buy less, buy better.

Quiet luxury: style, not logos

Quiet luxury is a minimal chic style, but it doesn’t refer to basic garments only. Developed around the concept of less is more, this evolved luxury is about wardrobe staples with a strong sense of design. In other words, accurate silhouettes, quality fabrics, and exquisite tailoring. Assembled to depict a sense of elegant ease.

Quiet luxury is minimalistic, modern and timeless. Though one must have a trained eye to recognise these garments, logoless items are for people who have nothing to prove. But the sense of effortless elegance reveals an incomparable style.

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The Cross Strap Sandals

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Spring-summer flat shoes #formodernhumans


Today we introduce The Cross Strap Sandals by Antenora shoes.

Truly soft, flexible and light. These sandals combine an essential design with particular attention to functionality. Indeed, they are comfortable and easy to match. So, they provide excellent quality without compromising on style. 

The brand Antenora is a new entry for this spring-summer 23. Located in Italy, in the beautiful Marche region, Antenora production is entirely hand-made with care and passion. In fact, they select the softest leathers and brush their shoes with customised colours.

A technical curiosity from the world of footwear: do you know what “fussbett” means? Fussbett is a German word which means footbed. Indeed, Antenora shoes are fussbett sandals. And so, shoes with an ergonomic footbed. In other words, 100% comfort! 

Discover The Cross Strap Sandals

About the design
Minimal design, featuring cross-strap construction with a side metallic buckle fastening. In order to provide better support and excellent fit, Antenora shoes use a customised ergonomic footbed, specifically called fussbett. Which is covered by hand with soft leather. Eventually, they apply a light, soft and durable rubber outsole. 

Fit: true to size / comfortable.

The Cross Strap Sandals

About the material
Upper: 100% calf leather 
Fussbett: 100% calf leather
Outsole: durable rubber 

About the colour
Pitch black: which makes these shoes a timeless classic. The outsole, too, is black.

Styling tips
The colour and design make these shoes suitable for countless occasions. Not only do they work to complete your casual attire, but for your workwear, too. We love them paired with Meagratia military pants or Marc Le Bihan slip dress.

The lightness, minimal design and comfortable fit make The Cross Strap Sandals the perfect addition to your summer outfits.

International Shipping available!

We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

How to purchase from us:

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. We’d love to help!

The Cross Strap Sandals Read More »

Fashion far from consumerism

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Spring-summer 23: bringing back meaning

Can we think about fashion far from consumerism? Indeed, there’s a way of conceiving the fashion industry cleared of its toxic downsides.

Spring-summer 23, a sense of re-birth comes with the new season. And so, we want to take you with us on our journey out of the blob of mass-produced clothes. Come with us to discover rarities and excellence to bring back meaning in an industry that, as it is now, has lost it.

Fashion & consumerism

If fashion mirrors our society, what we see is growth mania. The industry brainwashed people into overconsumption and disposable culture. In fact, there is a constant need for novelties which has much in common with addictive behaviours. But this massified fashion comes with a cost. It has a polluting and destructive impact.

So, we want to take you with us on a different path, which we’ll hone season after season. There’s no perfection but the commitment to doing better, stepping away from pointless labels or empty claims.
Good design, well-made clothes are for those who can see them. But, attention to design, details, and materials are fundamentals to bringing meaning back into fashion.

Spring-Summer 23: niche fashion #formodernhumans

Come with us to explore the Spring-Summer 23: garments made with care and passion. Indeed, the sense of tailoring prevails. Silhouettes are slightly more defined but always comfortable. Specifically, materials have a pleasant hand feel, and lines don’t make your body feel compressed.

There are drapings, a design detail that adds a special touch to t-shirts and dresses, making them suitable for different body shapes. But also, cool military pants and exclusive knitwear. And shirts, timeless garments par excellence, improved with a modern twist, in multiple lengths. Plus comfortable flat leather shoes for your summer walks.

The selection is accurate, essential and in limited quantities. A design-focused slow fashion, far from consumerism. Indeed, garments feature a carry-over design, becoming made-to-last stylish classics.

What if the perspective of what you considered new so far is wrong?

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