Fashion & lifestyle

Repairing Your Clothes: the Future of Fashion

What Happens in a Society That Makes Common Sense Revolutionary?


In a world where speed defines everything – fast living, fast fashion, and a buy-and-discard mentality – repairing your clothes, taking the time to mend a tear or patch a hole feels almost rebellious. It’s an act of care for your clothes and a gesture of respect toward the environment. But how did we get here? Why does something as simple as repairing clothes, once considered common sense, now feel like a radical act?

Repairing garments isn’t new. It’s been a fundamental part of human life for centuries. Clothing was once valued, made to last, and cared for. People took pride in their ability to prolong the life of what they owned. This wasn’t revolutionary – it was practical. Yet, today, what was once common practice has become radical. What happened?

The shift from repair to replace


The answer lies in the seismic shift from a culture of quality and longevity to one of cheap, disposable goods. Today’s products, especially in fashion, aren’t designed to last. Quality has become a marketing illusion, displayed in glossy advertising but rarely found in the garments themselves. The reality is quite different: overproduction at the expense of labour and the planet, cheap materials, and an endless cycle of overconsumption.

Industries thrive on our desire for instant gratification, conditioning us to constantly seek something new, rather than appreciating what we already own. Garments are produced so cheaply that we’re encouraged to replace them, not repair them. And even if we wanted to, the poor quality of most clothing makes proper repair nearly impossible. This is no accident – it’s the system at work.

The lost art of clothing repair


In this era of fast fashion and superficiality, the knowledge of how to repair clothing has faded. The skills once passeddown through generations, the time it took to mend and care for garments, have largely disappeared. We’ve lost touch with quality, and with it, the appreciation for artisanal craftsmanship.

But there’s power in reclaiming this lost art. Repairing your own clothes – even through creative acts like embroidery or transforming a garment’s shape – can be a deeply empowering experience. It allows you to take control of your wardrobe, customize your pieces, and express your unique style. In a sea of mass-produced sameness, mending becomes an act of individuality.

Why common sense feels revolutionary now


Why does repairing a simple tear feel revolutionary today? It’s because we’ve lost more than just the skill of mending; we’ve lost touch with the values that made such actions second nature. We’ve become disconnected from a meaningful, sustainable way of living, caught in the rush of overconsumption. We’ve lost our sense of balance with nature and with time itself.

But as the climate crisis deepens, more and more people are beginning to reconsider. A shift is happening. Repairing, recycling, and reusing – what once seemed outdated – are becoming vital again. Common sense is making a comeback, not because it’s trendy, but because it’s necessary. And in a world built on the logic of waste, common sense has become revolutionary.

Choosing Quality, Choosing Repair


The truth is, you can’t repair what was made to be discarded. Fast fashion’s low-quality garments aren’t worth the effort. Choosing to repair your clothes means first choosing to invest in quality, in pieces that are worth mending. It means supporting brands that prioritize craftsmanship and durability over fleeting trends.

In the end, repairing your clothes isn’t just about sustainability – it’s about taking back control of a system that profits from our waste. It’s about returning to common sense, even if that feels revolutionary in today’s world.


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What Do You Expect from Fashion?

Unpacking Your Style Needs in Today’s Ever-Changing World


What do you expect from fashion? This is the question we’re posing to you. Really, you! Usually, our approach focuses on niche fashion research, drawing from our industry experience as we search for international, independent designers and hand-pick meaningful garments. In fact, our explorations often touch on the intersections of fashion, culture, and lifestyle, especially in the face of climate change. That is a topic that sets priorities we cannot ignore, prompting a deep-re-evalutaion. But today, it’s all about you.

So, in this fast-changing world, what do you want from the fashion industry? What resonates with you? What do you appreciate, and what do you reject? Are you still brand-oriented, or is your view expanding?

What role does a thoughtful approach play in your choices? Are ethical production practices important to you, or is price still the deciding factor? Has the climate emergency had any impact on your life and your style?

And what about your personal needs? Do you favour fast fashion for its low prices and constant updates? Or are you shifting toward fewer, high-quality garments that stand the test of time?

Ultimately, what do you expect from the fashion industry? And how do you feel about it? As you look at your wardrobe, do you feel connected to the pieces you own, or do you see them as temporary, seasonal trends to be replaced in the near future? How has your relationship with fashion evolved over time?

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What did you wear during your summer holidays?

Rethinking Fashion in a Boiling World – Evolved Style in the Context of Climate Change


A question many of us hear: What did you wear during your summer holidays? On the surface, it might seem trivial – a simple conversation starter. But in reality, the question touches on something deeper, reflecting our values and the state of our planet.

Indeed, fashion may seem naive, but it is not. We, humans, are social animals, so we dress for work, special occasions, time off or holidays. In fact, the fashion industry is huge and the effects are well known.

Despite growing awareness, the trend of consuming mass-produced, disposable fashion persists. This need to constantly showcase new looks comes at a steep price – one paid by our planet, which is literally heating up as a result of our choices.

This doesn’t work anymore.

Overconsumption, disposable fashion, and the ‘buy and toss’ mentality belong to a past that is wreaking havoc on our present. It’s time to shift our mindset, rethink these habits, and embrace a more sustainable approach to fashion.

What did you wear during your summer holidays?
Holidays in Basilicata – Summer style #formodernhumans

Meaningful pieces: evolved style #formodernhumans


So, what did we wear during our summer holidays? The answer is simple: the same meaningful garments that have been the staples in our urban wardrobes. This is the essence of meaningful pieces – they’re the only garments worth owning. When paired just right, they effortlessly take you from the city streets to the sandy beaches, offering a unique and timeless style. 

Meaningful garments are the result of thoughtful design: quality pieces with a timeless aesthetic – made to last. Our Spring/Summer 24 selection includes versatile shirts, dresses, t-shirts, and shorts, crafted from silk to cotton and lace, all adaptable for multiple occasions. In fact, thoughtful fashion in limited pieces is our focus.

The bottom line? We don’t need more. With waste piling up everywhere, it’s time to reject ‘garbage fashion.’ What we need is less – much less – but better. Fewer pieces, higher quality.

As climate change intensifies and our planet heats up, the urgency to act grows stronger. Now, more than ever, meaningful pieces are the only ones worth having. The true style alternative #formodernhumans

And you? What did you wear during your summer holidays?


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A Pause in a Boiling World

Confronting Climate Change During the Hottest Summer Ever


After a brief pause from writing, we’re confronted with a stark reality: the world isn’t just metaphorically but literally boiling. This realisation resonates deeply with us, not only with our work in the fashion industry but also with our entire lives.

Over the past few weeks, we journeyed through Italy, from Milano to the tranquil landscapes of Basilicata. Along the way, we immersed ourselves in beautiful places, savouring the food, connecting with people, and even grappling with Wi-Fi issues that forced us to momentarily step back from blogging. But what left the most profound impression was the relentless heat. The scorching temperatures, the unnaturally boiling seawater, everywhere. This was an unprecedented experience that made the reality of climate change feel more tangible than ever.

The summer of 2024 is now officially the hottest on record.

A Pause in a Boiling World
Basilicata – Marina di Pisticci


This extreme weather is having a profound impact not only on production chains and labourers but also on consumer habits and retailers. Yet, the fashion industry remains largely indifferent to this urgent crisis. Instead of responding to these challenges, the slowdown in consumer spending and the resulting decline in brand revenues are driving the industry in the opposite direction.

According to Business Of Fashion “Sustainability teams at big brands have been hit with layoffs; some companies have watered down their climate targets; and others are deprioritising sustainability efforts to focus on growth amid market volatility.”

Faced with financial pressures, the fashion system is prioritising growth and profitability, relegating sustainability to the background. Even the industry’s outward commitment to sustainability is starting to crumble.
Are we about to witness the facade completely collapse?

And so, in this moment of pause in a boiling world, the harsh reality of climate change compelled us to question everything.

How can we ignore the effects of this climate crisis on our lives and our work? Can the fashion industry really continue with business as usual? Should we reopen our boutiques as if nothing has changed? Is it possible to approach the Spring/Summer 2025 buying season without acknowledging the profound shifts happening around us?

Moreover, should we rush into the new Fall/Winter 2024-25 season? Still clinging to the outdated practice of dividing collections by season?

These are questions we can no longer avoid. The reality of our boiling world demands a thoughtful and immediate response.


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Earth Overshoot Day 2024 & Fashion

Considerations for Shopping, Overconsumption and the Imminent Buying Season


August 1st marked Earth Overshoot Day 2024, meaning that in just seven months, we have consumed all the resources the planet can regenerate in a year. What does this mean for the fashion industry and our lifestyle?

The fashion industry is characterised by overproduction and excessive shopping. While brands aggressively promote overconsumption, consumers are often caught up in the desire to buy more, driven by frivolous thoughts. Only a few people consider deeper, more sustainable practices. As we enter the eighth month of the year, we have already used up the natural resources the Earth can regenerate annually. This means that from now until December 31st, we will be depleting resources that the Earth cannot naturally replenish.

Overshoot Day: Understanding calculation and global impact


Overshoot Day is calculated by determining the number of days Earth’s resources can sustain humanity’s ecological footprint. In simpler terms, we take the planet’s biocapacity – the amount of ecological resources the Earth can generate in a year – and divide it by our annual ecological footprint – the amount of natural resources humans consume in a year. This result is then multiplied by the 365 days of the year.

The ecological footprint varies by country because each nation has different amounts of resources and uses them in various ways, such as land for agriculture, water reserves, electricity, and marine areas. Therefore, each country has its own Overshoot Day.

This year, the first country to exceed its ecological capacity was Qatar (February 11), followed by Luxembourg, the United Arab Emirates, and the United States. Italy wasn’t far behind, reaching its Overshoot Day on May 19. The last countries to exceed their ecological capacity this year will be Indonesia and Ecuador on November 24, 2024.

Conclusion: Earth Overshoot Day & Fashion


Given that in just seven months we have already consumed the natural resources the Earth can generate in a year, it begs the question: are sustainable brands planning to stop their production? On what basis can we begin the buying season for fashion stores? And how can people continue to consume, travel, and live excessively while ignoring this fundamental fact?

What the heck are we doing? Perhaps, a true understanding of it should make us stop everything and pause. It should compel us to reconsider not only the fashion industry but our lifestyle as a whole.

But you can sleep well; no one will move a finger.

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