Editorial reflection — ideas worth revisiting when everyone is chasing what’s new
A year moves fast, but lasting ideas don’t. We live amid new headlines, new trends, new urgency — but not everything worth saying belongs only to the moment it’s written.
Actually, we’re flooded by new content. Yet content is a funny word. It’s mostly related to people oversharing what they buy, eat, travel, and so on—call it content. In fact, content often means: show your overconsumption habits to the world.
As we move further into 2025, we’re pausing to look back at stories that haven’t aged. Not because they were “timely,” but because they were timeless.
In a society — and a digital world — obsessed with the next thing, we’ve always valued depth over speed, understanding over reaction, and clarity over noise.
What follows is a curated return to ideas that still speak, question, and clarify. Not a retrospective, but a reaffirmation: some thoughts don’t expire.
Lasting ideas worth revisiting
Below is a curated selection of posts that continue to resonate. Each one offers insight into the mechanisms, contradictions, and possibilities in fashion and beyond.
• Breaking free from the social media trap
We explored the possibility of escaping algorithmic feeds and finding better ways to connect.
Breaking free from the social media trap: Instagram Algorithms and TikTok’s future
• Preserving the Brain at Fondazione Prada
Two posts examining how brands exist within culture, through the lens of art, neuroscience, and cognitive reserve.
The lexicon of neurodegenerative diseases
Dialogue with art – aesthetic experience, cognitive reserve, and social interaction
• Holding brands accountable
A critical look at greenwashing and the role of the sustainability critic.
Being a sustainability critic: what does it really mean?
• Microplastics on human health
A three-part series from a dedicated event.
2: Health risks and scientific findings
• Indiscriminate discounts
A deeper exploration of how perpetual sales have compromised the market’s value.
Indiscriminate discounts — A practice that has spiralled out of control
• The myth of cheap luxury
Exploring why “cheap luxury” doesn’t exist and the social media scams that promote it.
The myth of cheap luxury and why it doesn’t exist
• Stories behind the collections
An analysis of the tension between idealism and reality in contemporary fashion narratives. Exploring the idea of one piece, one story.
The stories behind SS25: Tension between idealism and reality
• The reality of manufacturing: luxury sweatshops
Investigating the supply chain and the conscious disconnect of consumers.
Luxury sweatshops: the ugly truth behind the fashion industry — and why consumers look away
Final thoughts
Looking back isn’t about nostalgia — it’s about continuity. It is how we identify lasting ideas—the narratives that carry their weight beyond the moment.
In the rush to produce, publish, and promote, we can forget that the most valuable ideas are often those that last: the ones that explain, question, and clarify again and again.
This selection is a reminder that depth has its own timeline. Some stories keep working long after they’re written.
We invite you to wander further into our archive — there’s always more to uncover — and join our newsletter (signup is in the sidebar on desktop, at the bottom of the page on mobile, or here) for reflections that move at a different pace.
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