The power of thoughful choices
Carefully picking out the most suitable items is an interesting point: selection vs quantity. Talking about selection, especially when people are accustomed to a supermarket mentality, is not an easy task.
A while ago, a lady who used to come to our boutique asked to try on an item. When we said her size was sold-out, she replied:
“My size is sold out because you ordered only a few pieces.”
Also, she said it with an ironic grin on her lips, as she intended to belittle our work.
Accidentally and unbeknownst to her, she had hit the point: selecting a few pieces is not a demerit. On the contrary, we firmly believe it is a plus! It grants you uniqueness, which is far better than being the clone of many other people.
Selection vs quantity? We choose selection. In fact, we do this intentionally. To order a few pieces by choosing those of value, the special ones, is a deliberate act. We are at the opposite of the fast-fashion concept. Disposable goods have never been for us. Moreover, the idea of fashion as a supermarket makes us shudder.
A selection of meaningful garments #formodernhumans
Years ago, we were already on this path, and recent events have made this direction even clearer. Choosing an evolved style–and lifestyle–means we don’t need too many things, only the ones that truly make a difference.
We help you create your unique, distinctive individual style. We do it operating with respect for people and the planet. It’s a vision for a better world. It is not about quantity. Of course, it is not.
We cannot please everyone, and we do not appeal to a mass audience. But we can please people like us, a niche of like-minded individuals who share the same values.
It’s a selection of meaningful garments for modern humans.