An evolved essence of style: beyond trends, toward identity and purpose
Passing through the storm of the pandemic, we had the feeling that many brands had lost their grip, their meaning while a few others were able to sustain consistent work, somehow surviving the impact. Not because their message was new, but because, perhaps thirty years ago, they dared to propose a different viewpoint. By the way, that is the power of innovation, not everyone grasps the message immediately. It takes a time, sometimes even decades.
So many garments now feel like they belong to an old world, no longer appropriate. Some others, however, have carried forward their codes, values, as they are still modern, versatile and never out-of-place. They are effortlessly timeless.
In order to adapt to a new environment and to find a meaningful way to pursue our passion for design and fashion, we have to pay attention to select the right pieces—curating with intention, while clearing away the excess.
The new aesthetic develops around deeper concepts: timeless and comfortable silhouettes, soft textures, materials you love to feel on your skin. Fewer pieces, higher quality is what identifies a modern wardrobe.
Less stuff, more meaning is the evolved ethos #formodernhumans