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NO SALES: A Sustainable Act Of Consciousness

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What You can do to change for the better


It’s the second year of our NO SALES resolution: a sustainable act of consciousness. If you come across our activity by chance, you may discover now that we do not participate in sales or promotions anymore.

What is the reason?

The market is hyper-saturated, filled to the brim with disposable clothing. Heavy discounts and obsessive promotions are indicators of a sick system. In fact, they reflect an economy based on overproduction, compelling the relentless growth of fake needs. So, blind consumers are manipulated and induced to buy whatever products.

Sales are not a sustainable strategy


However, independent businesses or local and small activities cannot follow big corporations on this unhealthy plan. A system that exploits the environment and needs slavery to thrive.
Also, the retail price should take into account creativity, quality and labour. Therefore, fair wages for all the production chain.

Once we have realised the whole economic system is corrupted, we have decided not to conform to fashion standards anymore. And so, we have reduced the quantity we order every season. And by refining our selection, we opted for a capsule wardrobe focused only on meaningful garments.

Thsee are the guiding principles:

1- We don’t need quantity anymore
2- We choose quality and good design
3- We select items made to last
4- Fair wages for all the production chain

We are here to make something different, to change for the better. And to promote conscious fashion and slower consumption. If the status quo is what you still want to support, just look around–it’s everywhere. You don’t need us.

But if you have lost that frenzy and search for value instead, we are here for you. Uniqueness is our strength, you won’t find anyone dressed like you.

No Sales!


No sales represents a sustainable act of consciousness.
And it’s the ultimate sustainable economic model for a long-term approach that promotes creativity, quality, and fair wages.

It is time to stop conforming to a worldview that leads to destruction.

No sales mean less stuff, more meaning. It’s a radical and conscious lifestyle choice #formodernhumans

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Styling Options: Mixing Quality Garments

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How to create timeless looks with high-quality pieces


Styling options multiply when you choose good design and quality. If you choose wisely and mix them with the proper styling, you’ll be able to wear your beautiful clothes in multiple ways. Therefore, you don’t need to buy plenty of pieces that last a couple of months.

Indeed, it’s about putting together a capsule wardrobe of meaningful pieces. Of course, the price tag is not cheap. And maybe you will not take many items all at once. But, in the long run, the design and quality of the clothes you have decided to buy will make the difference.

Why? Quality and design make clothes last much longer. And even when the shape is minimal, they always stand out.

Styling options

Buy less, buy better


Styling options


For instance, take “The V Neck One Piece” in cyclamen pink. The quality of the fabric is so good that it feels gratifying to wear it and sense it on your skin. Also, the design is cool, and the fit is perfect. Therefore, you can wear it at the beach for sunbathing or swimming. But it’s so flattering and stylish that you can also wear it in town.

So try it as a top with white cotton trousers or jeans and flat shoes. And when the weather is a little cooler, put on an oversized mannish blazer or a denim jacket.

Same you can do with the other one-piece swimsuits and high waist bikinis we have selected. And if you may have any doubt, drop us a message! We are happy to answer your questions.

So, yes! You will buy fewer pieces. But you’ll take beautiful clothes you’ll love to wear, and your styling options multiply because they always stand out.

Most importantly, you don’t buy clothes to throw away quickly but timeless items that last a lifetime.
And guess what? Your wardrobe will be truly sustainable.

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Haute Couture, The Diversity and Inclusion Debate

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Is Haute Couture evolving to embrace all voices?


Between tradition and modernity, the latest haute couture shows have sparked a debate on diversity and inclusion.

Haute couture shows were back with physical events, and the chit-chat was all about stars and starlets attending this or that one. Well, not just being present, but also walking down the catwalk.

Therefore, the lens pointed to celebrities and not to design or style. Perhaps it is a successful strategy in terms of sales but has no significance for us. Instead of making the show more appealing, it makes us lose interest. Though it demonstrates that you can be rich and famous, it doesn’t mean you have style.

Haute couture and modernity


According to Business of Fashion, diversity and inclusion were missed in Paris. Also, “couture codes are out of sync with the times.” “Big hats, corsets, and taffeta represent a snap back to the old days” – so they say. “The only house that featured progress was Balenciaga.”

Finding Balenciaga’s vision both unsettling and nonsensical, we choose to leave modernism to the authority of its so-called experts. While the world is already distressing enough, this very reality makes it all the more meaningful to work toward something more positive.

Haute couture: art made by skilled hands

Haute couture is about beauty, top quality and perfection in execution–art made by skilled hands. Indeed the show that mastered this concept at its best was Valentino on the steps of Piazza di Spagna in Rome. “The beginning” – back to where everything started for the brand. With his stunning designs and marvellous silhouettes, Pierpaolo Piccioli’s show was an ode to beauty, colours and mastery. Furthermore, his focus on diversity and inclusion is a political message: people coming together for a better future.

We adored the maxi gowns with flat shoes or kitten heels. However, experimenting with the future while acknowledging the past is where a truly contemporary vision resides.

Haute couture, diversity and inclusion


Of course, diversity and inclusion are valuable elements, but haute couture can not be inclusive. Though we may sound boring in repeating this concept, haute couture will not be less elitist because they include plus sizes or different races in the show.

Haute couture is elitist by definition. The price makes it not accessible.

The truth is that you buy haute couture only if you can afford it, if you have a lot of money. Really a lot. Not because you feel represented.

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The V Neck One-Piece

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Top class swimsuits: the ultimate blend of comfort and chic


Today we introduce The V Neck One-Piece by Cinzia Cortesi Couture.

If brands make clothing that self-destructs in the shortest time possible, now swimsuits are made of tissue paper. And you know what? People purchase them, happy to buy things to throw away soon!

Of course, this is diametrically opposed to our culture. We want quality and design for products made to last. So for the beach, we picked out our favourite designs from Cinzia Cortesi Couture – 100% made in Italy.

This swimsuit is a refined and bold one-piece. Also, the top-quality material and the perfection of the pattern make it a timeless piece.

The V Neck One-Piece: stylish at the beach


About the design
It’s a one-piece swimsuit with a v-neckline. The shoulder straps create a criss-cross detail along the back. Indeed, this particular cut creates a flattering silhouette, revealing a beautiful effect along the shoulder. The design is essential, but when you wear it, it makes the difference.

The V Neck One-Piece
The V Neck One-Piece
by Cinzia Cortesi Couture

About the material
The material is lycra sensitive, which is top-quality lycra. In fact, it’s very soft on the skin. Specifically, it is a high-quality fabric that will not wear out over time. The hand is dense and looks like a crepe. But, even if solid, it has good drying properties and is comfortable to wear.

About the colour
Cyclamen pink – a vibrant pink hue.

Styling tips: the essential and exquisite design of this one-piece makes it suitable to be worn as a top. So try it with your favourite shorts, trousers or skirts. Also, we love it with a mannish blazer over!

Add The V Neck One-Piece to your capsule summer wardrobe. Good design and quality are always a choice of value.

We ship everywhere!


Drop us a message for any further information or book your private shopping experience, physical or via video call.
We’d love to assist you!

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Style and Fashion: Do They Overlap?

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Understanding how they work together (or don’t)


Style and fashion are not equivalent concepts, they do not perfectly overlap, yet they may intersect sometimes. Fashion is about trends, so it changes frequently and involves your wallet. In contrast, style is timeless and goes deeper than money.

We happen to hear people say: “I’m not interested in fashion.” And the funny thing is that they say it with a deprecatory tone of voice, perhaps willing to show a kind of superiority.

Maybe those people ignore that everything that surrounds them relates to fashion. And not only clothing or shoes. But also furniture, food, music, technology and so on. Fashion is everywhere.

On the one hand, considering how the fashion industry presents itself these days, that disgusted reaction can be understandable. Yes, they aren’t entirely wrong. But, on the other hand, if we dig deeper and see how they present themselves in detail, in most cases, that attitude just reveals a total lack of style.

You don’t need to follow fashion, but style is another thing.

Style, not fashion


And so, style is the concept to explore, to value more. Style may have something to do with fashion, but you cannot identify it with fashion. Both are not equivalent concepts, yet they may intersect. Where fashion flaunts, style whispers. By the way, they cross each other less and less frequently.

Style is about gestures and manners. How you speak, how you live and what you wear. It’s about taste, dignity, and choices made with an effortless posture. It’s an elegance of thought reflected outside. In the end, style is about who you are.

Cool style is doing things when other people don’t. Those unconventional choices that your attitude puts into place with ease.

Most importantly, you can buy fashion, but you cannot buy style.

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