A guide to protecting yourself from false sustainability claims: Spot the lies, demand better
In a world of green fog, we’re surrounded by claims like “eco-friendly,” “carbon neutral,” and “sustainable.”
Sound familiar?
These buzzwords are everywhere, but how many of them are actually true?
Have you ever felt uneasy after buying a product labelled sustainable or eco? You’re not alone.
If you’ve ever felt misled by so-called green marketing, so have we.
After years of watching brands twist language to appear greener than they are, we decided to write something clear, honest, and useful.
Why this book exists
This Is Greenwashing isn’t a textbook.
It’s a guide born from frustration — and from a deep desire to empower.
“The most environmentally sustainable product is the one that never gets made.”
We’re Rosita and Cristina Cigliola, sisters with nearly 30 years in the fashion industry. We’ve seen greenwashing up close — how it misleads consumers and delays real change.
In recent years, especially after the pandemic, we’ve watched companies slap vague eco-labels on products while businesses carried on as usual. Greenwashing keeps consumers confused, compliant, and complicit in a broken system.
This e-book reveals the tactics behind the buzzwords. It helps you recognise what’s real and what’s not. You’ll learn how to decode vague claims, ask the right questions, and stop being manipulated by marketing.
Because when regulation fails, awareness becomes our strongest line of defence.
The bottom line: In a world of green fog, awareness is power
We wrote This Is Greenwashing to:
✔ Expose the tricks brands use to manipulate you
✔ Decode the jargon so you can spot lies at a glance
✔ Give you practical tools to make informed choices—no PhD required
In a world of green fog, knowledge is crucial. Awareness is power.
The more you know, the harder it is for companies to fool you.
And right now—with regulators stepping back and failing to protect us—we need that power more than ever.
📘 Get your e-book here — at your favourite digital store: https://books2read.com/u/bpgxOX
📣 And if it helps, please leave a review — it truly means a lot.
“This is greenwashing’s greatest crime: distracting us with false solutions as the planet burns.”
Spot the lies. Demand better.
P.S. Share this with someone who’s ever asked: “But is this actually sustainable?” 🌍
🇮🇹 Versione italiana in arrivo — stay tuned!