seasonlessfashion

Why aren’t fashion people adapting to the new context?

The fashion industry looks like a dinosaur that, no matter what happens around it, keeps doing the same stuff as it has always done.

In Milano, we are boiling. Literally. Physically. Around 26 to 30 degrees Celsius. We’d rather go back to the beach! People wear short-sleeved cotton T-shirts and lightweight cotton jackets for the office. But we sweat like in August. And even if there’s a light rain today, it’s definitely not the wool weather. The situation doesn’t seem much different across Europe.

We are going to get Fall/Winter clothing collections soon, which we postponed a little. It didn’t seem so urgent, at least from our viewpoint, to sell wool trousers. Well, unless someone plans to go to Norway! In that case, let us know, and we’ll find something cool for you.
Also, the Milano Fashion Week is about to start, but the fundamentals are always the same.

Climate change & the fashion dinosaur

Hey, climate change is real. In this abnormal context, which seems the new normal, does it make sense to work as we have always done? Can’t we evolve towards something different?

For brands: What’s the point of planning collections as they have always done? Following a pattern totally disconnected from reality – is it what we need now?

For people who buy fashion: Does it make sense to follow brands, shops, or people who urge you to purchase clothes out of the actual context?

More seasonless fashion: the style #formodernhumans

What changes should the fashion industry make to adapt to the new context? The industry needs to set up collections differently, choosing natural materials and leaner selling patterns. Less mass products, more tailoring and made-to-order. More seasonless designs.

However, it would be interesting to understand why people don’t understand brands that offer an alternative fashion concept. Indeed, we would like to hear your thoughts on this point.

Do you know you can buy seasonless items if you need something new? More and more, it makes sense to focus on seasonless clothing because it is more adaptable to different weather conditions. And with a proper layering style, you can wear these garments throughout the year.

In the end, dinosaurs have gone extinct. So will the fashion dinosaur if we do not make a change.

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