The fashion business in a post-pandemic world
Even if it is not easy to plan the best strategy, the need to change is in the air. Strong and palpable. Brands pretend to care but avoid the matter. But since the pandemic hit, nothing has changed. Only a few involved in the discussion are concerned for real.
Now, the news is that Tom Ford will step down as chairman of the CDFA on May 31st.
We quote him:
“When I began my role as chairman in June of 2019, my goal was to help the American fashion industry become more globally recognised for its talent and importance. I could not have imagined the extraordinary circumstances that both the industry and the world would have to navigate — that a pandemic would shut the world down and change the course of our lives and of our businesses forever.”
“The pandemic challenged all of us to think about our businesses in new ways—from the design process and production, to how we reach and speak to our customers.”Tom Ford
The need to change
Since the beginning of our blog, we have talked profusely about change and shifting behaviours in our lifestyle. Therefore, finding new business models. And we highlighted how the pandemic was the catalyst which opened our eyes and led us to a new perspective. So, we find it interesting to listen to Tom Ford and recall his evolution. From the moment he revived Gucci with his minimal, bold, and ultra sexy style saving the brand from bankruptcy in the 90s. To how he revamped Yves Saint Laurent and the launch of his namesake brand in 2005.
Many years have passed, and now things are different, so what was right in the 90s does not work anymore.
The need to change is evident. And finding new ways to pursue the fashion business is something we cannot ignore anymore.