A piece written by an American student studying fashion in Milan and interning for suite123, Gavriel Ewart.
Luxury or Ordinary?
When the concept of luxury was first presented to the public, it was reserved for the most wealthy. The brands were producing only the highest quality of items, making it an exclusive opportunity to purchase. One that only the lavish could afford.
Jump forward to the 21st century. Luxury has been made available to not only the high-class and middle-class, but even the low-class are finding ways to purchase. Even if that means sacrificing things they actually need. In this new generation, fitting into a high-status category is more important than saving for your future. The image is everything.
Where do we go from here?
So if every person walking beside you on the street has access to a luxury brand, how are the highest economic class supposed to maintain their importance, aside from driving beside you in their Mercedes Benz.
There is a strong polarity that still remains between the high-class and all the others. Time. The middle and lower class might be able to afford a few nice purses, perfume, and some makeup, but those material items are only constructing a window for which they can peek through to see an inch of what the highest-class get to experience. Finally escaping from the fear of bringing your work to a halt. Many business owners within the elite would still bewell off even after taking a break from work for a while to spend time with family.
The middle class and below aren’t granted that privilege. They can buy the material items, but they can’t buy time.
The real luxury
One of the only factors that persists in differentiating the rich from the rest, is the financial freedom to do and go wherever they’d like whenever they’d like. That’s an economic and social ability that can’t be bought on Rodeo Drive.
So I hope you’re enjoying the scent of your Chanel Number 5, but remember that until you alter your perspective you’ll still be on the outside.