Delicate erosion: Meagratia SS24

Inspiration from Rakuten Fashion Week

In search of inspiration for the SS24 season, from the Rakuten Fashion Week, which just took place in Tokyo, we share the Meagratia collection film “Delicate erosion.”

Meagratia is a Japanese brand, and Takafumi Sekine is the designer. What do we expect from Tokyo? Creativity, unconventional design, uniqueness.

On a side note, we still divide collections into seasons for pure convention. In other words, it’s just to give a sense of order. However, we usually select meaningful pieces with a timeless aesthetic. Good design and quality last forever. Also, we tend to pick many seasonless garments: pieces that, with a layering style, work almost throughout the year.

We love the Meagratia brand and find his work interesting for its subtle sense of style and meticulous detailing. Also, the designer’s passionate research of vintage pieces made modern through skilled design work represents a labour of love for fashion. Definitely not for the mass market; it’s for those who appreciate uniqueness.

Delicate erosion – Meagratia SS24 collection film

His unconventional, personal language emerges in his collection films, season after season. And so, we invite you to see “Delicate erosion” Meagratia SS24 collection film here:

As you can see, getting some inspiration from the Meagratia SS24 collection film, the colour palette is delicate but intense. Fabrics are textured or printed but easy to wear. And the design elements are so unique they beautifully stand out. Another great point is the genderless approach, which makes the collection contemporary and transversal. Indeed, all of these elements come together to create a sensory experience that evokes feelings of elegance, sophistication, and timeless beauty.

Meagratia’s designs are the perfect style choice #formodernhumans
Always keep in mind that you don’t need more; you need only the right pieces. Which means less but much better quality.

Get in touch with us wherever you are! We will show you only the most unique pieces worth buying.

Last reminder:
Worldwide shipping is available!
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

WhatsApp us directly from here!

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Customer criticism

Niche fashion selection and clients’ expectations

As a fashion boutique, throughout our almost 18 years of independent activity, we’ve been open to feedback and customer criticism. Although we do our work conscientiously, there is always room for improvement.

Since we started this new path trying to bring forward our vision of fashion within the means of our planet, limiting as much as possible our impact, we went straight to the essential. Which means cleaning up a lot and reducing our selection to worthy garments only. In fact, we don’t need more. We need less, much less, but better quality.

So, it became even more important to listen to different viewpoints. Feedbacks and constructive criticism are always welcome.

Customer criticism on a limited selection

But sometimes, criticism revolves around the number of items selected. For instance: “Don’t always show that bag, otherwise people may think you have only a few items.” – said a client commenting on an Instagram post. Of course, it means she expected to see a broader selection.

“That’s right” – we replied. It was an intentional choice. In fact, we aren’t a fashion supermarket. We love hunting niche fashion pieces which are not for all. Most importantly, we think the fashion industry needs to change, and so does the way people consume clothing and not only that. It’s a matter of lifestyle and consumption habits in general. Our planet is melting, and we cannot afford fake marketing claims. We need immediate action.

Niche fashion #formodernhumans

A niche fashion selection might not be for you. But how can we stop promoting overconsumption if we still select endless choices of clothing and accessories? It would be impossible. Though niche fashion is not for everyone, more is not the answer. However, that comment made us understand that not everyone is open to change. As they do not see any problem. And do not even understand good design. So our selection might not be for them.

How do we respond to customer criticism about our precise selection and a limited number of items?

Rather than tons of garbage fashion or tasteless sustainable products, we need real fashion items: a good design and high quality. Made by creative individuals who know what they are doing, not by marketers. That’s it.

Being extremely selective, buying what really makes sense only. In limited quantity. That is what we do.

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