How to change the fashion industry
A few constructive ideas and basic principles
We discussed climate change as a direct effect of humans’ actions and the fact that the fashion industry plays a role in this. Also that it’s impossible to avoid the impact of humans on the planet.
However, a vision of possibility opens new opportunities. And so, we try to find solutions and be part of them. If we cannot avoid our impact, the challenge is implementing ways to limit it.
How can the fashion system reduce its impact on the planet?
Ideas to change the fashion industry
Forget big numbers
The impact that big numbers have on the environment is much higher. Therefore, they aren’t sustainable. Never!
Brands that sell clothing or other products made with sustainable materials but produce huge quantities aren’t sustainable.
Small manufacturers, brands, and designers are the future. Handcrafted smaller productions made with sustainable materials would have healthier production chains. Also, designers would make products for different market segments, from affordable to luxury. Small is beautiful, and it gives a long-term solution.
How to change fashion retail
Small-scale retailers offering a more focused and balanced selection can be part of the solution by ordering the number of goods they need and reordering during the season if they need more. Indeed, a made-to-order basis would be the best way to dismantle the overproduction system. A pattern that asks retailers for crazy budgets and causes huge unsold stock.
Less quantity, more quality
Less quantity ordered by retailers means higher quality – less but better. And also selling goods during the season. So no heavy discounts and no sales, but a well-balanced system that provides value, not exploitation.
In the end, small businesses can better adapt to change and have a more controlled production chain. And we need to consider these points if we want to shift towards a sustainable industry.
Perhaps top brands will never accept a small-scale system because they wouldn’t maximise profit. Indeed, it makes capital accumulation more difficult. So it will be interesting to see how they will promote sustainability without addressing these crucial factors.