consciousconsumer

The freedom of buying

Is that real freedom?

“If we don’t become active thinkers, the only freedom we have is the freedom of buying – the freedom to consume.”

We cannot cite the lawyer’s name who said this on a tv programme, but her insight sticks in our minds. She touched on a point that controls every layer of our life.

Take time to reflect
For our society, we have value as consumers. That is the logic behind her statement. We are consumers, and we believe consuming is a gained freedom. And as consumers, we are targeted by credit cards, hospitals, hotels, retailers and so on. Plus, web companies and social media.

This mechanism has been highlighted by the pandemic too.
‘Please, get well and go back consuming.’ Otherwise, the world stops, because modern life revolves 90% around consumption.

Consumption, per se, is not wrong. What is wrong is the blind direction it has taken, the voracious capability of eating up everything. That ignorant way of devouring each product or service without any evaluation. Just because it’s advertised, the brand is popular. Because it’s new, it will work (so throw away the old one).

Overconsumption and the freedom of buying

We over-consume blindly, to the point of harming our planet. Which means that we, humans, aren’t really smart.
Brands, we believe we use them, but the opposite is true. They use us. Our freedom is limited to our consumption.

Active thinkers and thoughtful consuming
Active thinkers consider the long haul, so they consider their actions within a long-term vision. It’s fundamental to become conscious about what we consume and how. Unless we want to discover the consequences of our actions once the damage is a reality.

Now more than ever, we need active thinkers. People who think before consuming. Yes, think. That’s the greatest freedom we have.

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No Black Friday Manifesto

Towards a healthier lifestyle

No Black Friday Manifesto #formodernhumans
We are against the ‘shop and toss’ habit, impulsive buying, and overconsumption.
A way of life that is harming people and the planet to the point of no return.
Indeed, these are layers of a toxic profit-oriented society that wants to create fake needs for unsatisfied people.
Undoubtedly, this system could not thrive without using tricks to sell the massive overproduction at the base of its reckless structure.

On the contrary, we choose to educate ourselves on thoughtful consumption and a healthier lifestyle.

Quality and ‘less but better’ represent the guiding values. In fact, modern humans are conscious consumers.

We respect people, and we understand the worth of their work.
We appreciate the products we select.
We value quality, and we value our customers.

Don’t buy pointless shit. Say no to Black Friday!

No Black Friday Manifesto


And once you are aware of how things are, let’s spread this consciousness together.

Please, share the No Black Friday Manifesto!

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The Recycled Felt Tote

Just arrived! The recycled felt tote is the perfect carry-all bag for your fall/winter season. Indeed, its features represent what we expect now from evolved designers.

Made in Japan by Plantation1982, it’s a stylish accessory made out of recycled PET bottles.

Although made with oil, natural gas and raw materials, PET is 100% recyclable. Ok, the starting point is oil, and it would be better to find other materials. But at least, the flip side is reasonable.

To be clear, we must reduce the enormous amount of waste we produce daily. To this end, it is crucial to stop using disposable goods, plastic most of all. And limiting the number of plastic bottles we use by refilling our water bottles is one of the actions we can take immediately.

Discover The Recycled Felt Tote

The Recycled Felt Tote by Plantation1982
The Recycled Felt Tote – Plantation1982

Anyhow, planning multiple solutions make the strategies viable.
If we think about the tons of plastic bottles we use all over the world daily, the idea of giving them a new life sounds interesting. Whether it means going back to their original shape or finding new forms, that’s a valuable chance.

Since waste does not disappear, recycling materials is a meaningful way to reduce our impact on the planet.

Further notes about the material:
It’s a thick felt. Specifically, an Italian felted fabric made from recycled plastic bottles. Sturdy but flexible and eco-friendly. The warm touch texture is comfortable for the winter season.

About the design:
Simple but functional. Open top. One front external pocket and one inside. Two top handles, you can carry it by hand or over your shoulder. It is a convenient bag because it is large enough for everyday use. Moreover, it is very lightweight.

The size: H31 W24 D20
Big enough to carry an A4 size file.

The colour:
A shiny green. Inspired by nature, it will brighten up your fall/ winter outfits.

This bag has high-quality finishing materials that are durable, supple and environmentally friendly.
Cool design #formodernhumans

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The island in the desert

Talking about the cost of fast fashion and the madness of disposable items can be upsetting and frustrating. No one wants to listen.

We could define it as a hidden cost, assuming people do not see it directly. Except that there’s nothing hidden anymore. And so, we call it the true cost because it happens before our eyes. Although, people refuse to see it intentionally.

To illustrate the abnormity, perhaps a visual image helps awaken the conscience more than words.

Atacama desert in Chile - fast fashion leftovers
Atacama desert in Chile – fast fashion leftovers

Here, in front of your eyes, is the Atacama desert in Chile, the driest desert in the world. And that is an island of discarded clothing, including Christmas sweaters and ski boots, piling up in the desert.

Chile is a hub for secondhand and unsold clothing coming from all over the world. USA, Europe and Asia. Approximately 59,000 tons of garments arrive there every year. Clothing merchants buy part of it, but the majority, about 39,000 tons, end up in rubbish dumps in the desert.

That happens because those garments contain chemicals and are not biodegradable, therefore not accepted in the municipal landfill.

We wonder what’s going to happen over time.
Do you still feel ok with fast fashion and disposable goods?

On Monday, we posted about the need to shift our consumption habits. After reading this, the sense of urgency becomes imperative. It doesn’t need any further explanation.

Educating ourselves towards thoughtful consumption habits is fundamental.
If brands don’t produce items made to last, we don’t buy from them!
Stop overconsuming. Stop purchasing disposable items. That is how we bring our contribution.

We know that expecting a change from brands is an illusion, and it’s just a way to exclude ourselves from the game. If we pretend we do not play an active role, we hide our responsibilities.

On the contrary, we have to educate ourselves in order to become conscious and make intentional choices.

Break the loop. Take action now!

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