climatechange

Climate Change, Fashion Taskforce and Private Jets

Reading Time: 2 minutes

Industry responsibility, and environmental impact


Climate change is the alarming issue we discuss frequently, but the sad irony behind the latest news is creepy.

G20 and COP26 – the world leaders meetings to address climate change represented the bla bla bla we are used to hearing. Words, not facts. In some cases, they offered us something to laugh about with their sleepy faces. Even if there’s nothing to laugh about, in fact, we should only cry for what we did to our planet, as it wasn’t our source of life.

Does it make sense to discuss Joe Biden flying on his jet to Rome and then to Glasgow? Is that the point? How about the other 400 VIP jets that landed in Glasgow for the occasion? The problem wasn’t Joe Biden’s flight. The problem was all of them gathering together – 400 flights for a climate change summit! That is ridiculous!

To make it really sustainable, wasn’t it better to arrange a zoom meeting? Perhaps they had some problem with their wi-fi. Or maybe, world leaders intended to make it appear more spectacular to make us believe they are doing it for real. And so, they needed more impressive backgrounds than computer screens.

climate change: image of the artwork Killing me softly by Gianluca Traina - showing a planet earth melting
Killing me softly – by Gianluca Traina


The agreement: -30% gas emission by the end of the decade, and a halt to deforestation by 2030.

it’s truly disheartening that China, India, and Russia didn’t show up. They can say whatever, but if the biggest polluters are unwilling to sit at the table and openly find a solution, we have lost at the start.

As a matter of fact, after the Paris agreement in 2015, nothing positive followed. On the contrary, a lot of bad events occurred.
That is the demonstration that capitalism will never change, and money rules even when the house is burning.

At G20 in Rome, Prince Charles guiding a Fashion Taskforce, launched the idea of the Digital ID: a digital passport that carries all the information of a garment in order to provide transparency and traceability.

Although they are the Illuminati, those who created the problem cannot be the solution. All the businessmen with skin in the game have no interest in real change.

Eventually, Draghi thanked the climate activists. And undoubtedly, that is the pathway to follow: make the change and trust ourselves, not the world leaders.

Climate Change, Fashion Taskforce and Private Jets Read More »

Overconsumption = Extinction

Reading Time: 2 minutes

Activism disrupting fashion shows


Overproduction is devastating our culture, and it’s directly connected to the way we consume: overconsumption. Indeed we discussed this topic in many of our previous posts. We recognise that it’s deeply rooted in our social context.

October 5, Louvre Art Gallery. When the Louis Vuitton fashion show started, an activist broke in, carrying a sign reading:
“Overconsumption = Extinction.”

The protestor represented ‘Amis de la Terre France’, ‘Youth for Climate’ and ‘Extinction Rebellion’. She marched down the runway along with the models until a security guard forced her to leave.

Overconsumption ≠ extinction, protest disrupting Louis Vuitton fashion show
Photo credit: Amis De La Terre FR


The reason for the protest? It was stated on the banner clearly. Overconsumption = Extinction.
Why LVMH? It’s understandable since LVMH is a luxury conglomerate – so to say, a profit-oriented corporation.

It’s known that corporations make profits by exploiting the market, squeezing the lemon to the max.

Luxury conglomerates & overproduction


Overproduction is the way corporations thrive. They run ever faster, renewing the range of products nonstop. Doesn’t it sound familiar with the market of mobile phones too? And in order to be able to sell all the tons of goods they produce, they push people to consume more and more – to the point of brainwashing them by playing with marketing tricks.

This protest went on after a pandemic, precisely during a fashion week in which some shifts were awaited. Even more, ‘rewiring fashion’ seemed a subject so dear to many major industry players.

If not radical changes, at least, we expected to see a little sign. Despite this, the only news was the protester disrupting a fashion show.

Is there another way to approach fashion? Or business in general? Of course – but it’s not mainstream. Also, two more facts are striking: first, people talk – a lot – but still buy fast fashion. Second, no one talks about the impact of technology, which perhaps sells more than fashion.

What we consume and how we consume makes the difference. Obviously, it’s not related to fashion only. It’s about all industries. It’s a matter of lifestyle and economic system.

Shifting your habits is the only way to avoid extinction. Hear the protest if you care enough for the future!

Overconsumption = Extinction Read More »