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Fashion Industry: Is it Business as Usual?

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Can the fashion business continue with the same old strategies?


If there were an award for stubbornly clinging to a “business as usual” model, the fashion industry would win without contest. In fact, during a time of deep crisis, there is no sign of change.

We have to admit that working in the fashion industry this month feels stranger than ever for us. Starting a new FW retail season while researching SS25 collections seems particularly surreal. Like living in a fashion bubble disconnected from reality. Indeed, we stay well-informed about current events through our virtual window. Despite the glaring flaws, brands, retailers, and insiders seem trapped in an exploitative and broken system they can neither dismantle nor escape.

Some data points from the fashion system


Just take a look at the fashion magazine headlines or tune into the news – the fashion industry is crumbling:

  • In Turkey, 15,000 textile companies filed for bankruptcy in the first seven months of 2024.
  • By the end of June, 107 shoe manufacturers in Italy had shut down.
  • China’s luxury market is stagnating.
  • At London Fashion Week, amid the market slowdown, designers pressed on. “Keep calm and carry on,” as Business of Fashion put it.
  • Italy’s footwear and leather goods sectors are in decline.
  • Warehouses across the industry are overflowing with unsold goods.

Milano Fashion Week started yesterday, with expectations of economic recovery in the second half of 2025. “The crisis is here, there’s no denying it, but it’s a period of 12-18 months during which the market has slowed down, only to be ready to pick up again afterwards,” says Carlo Capasa. Ok, but how do they actually plan to move forward?

The slowdown, climate emergency & business as usual


The slowdown in the fashion industry is undeniable. Yet, most continue to operate with business as usual. But does it really make sense to approach the fashion business as we always have? What are we trying to achieve by continuing with outdated strategies? Adding more overproduction to an already saturated market, and waiting for the economy to magically recover? Or, are we simply ignoring the problem, living in denial?

This seems to be neither a plan nor a recognition of the urgency of the crisis we’re facing.  Climate change and overproduction in the fashion industry with their devastating effects – exploitation of people and the planet, carbon emissions, and massive waste – are part of the same problem. 

Amid an existential climate and environmental emergency, it’s glaringly obvious that the fashion industry needs a complete systemic change. But how likely is that when all we see is business as usual?

🖤 Dive into our latest post, and don’t hesitate to reach out. You can comment here below (just register first), or drop us an email or WhatsApp. We’d love to hear from you! Whether you have questions, feedback, or just want to say hello, we’re all ears. 

Let’s start a conversation!

#formodernhumans

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What Do You Expect from Fashion?

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Unpacking your style needs in today’s ever-changing world


What do you expect from fashion? This is the question we’re posing to you. Really, you! Usually, our approach focuses on niche fashion research, drawing from our industry experience as we search for international, independent designers and hand-pick meaningful garments. In fact, our explorations often touch on the intersections of fashion, culture, and lifestyle, especially in the face of climate change. That is a topic that sets priorities we cannot ignore, prompting a deep-re-evalutaion. But today, it’s all about you.

So, in this fast-changing world, what do you want from the fashion industry? What resonates with you? What do you appreciate, and what do you reject? Are you still brand-oriented, or is your view expanding?

What role does a thoughtful approach play in your choices? Are ethical production practices important to you, or is price still the deciding factor? Has the climate emergency had any impact on your life and your style?

And what about your personal needs? Do you favour fast fashion for its low prices and constant updates? Or are you shifting toward fewer, high-quality garments that stand the test of time?

Ultimately, what do you expect from the fashion industry? And how do you feel about it? As you look at your wardrobe, do you feel connected to the pieces you own, or do you see them as temporary, seasonal trends to be replaced in the near future? How has your relationship with fashion evolved over time?

🖤 This is an invitation for you. Dive into our latest post, and don’t hesitate to reach out: comment below (just register first), or drop us an email or WhatsApp. We’d love to hear from you! Whether you have questions, feedback, or just want to say hello, we’re all ears.
Let’s start a conversation!

#formodernhumans

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What Did You Wear During Your Summer Holidays?

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Rethinking fashion in a boiling world – evolved style in the context of climate change


A question many of us hear: What did you wear during your summer holidays? On the surface, it might seem trivial – a simple conversation starter. But in reality, the question touches on something deeper, reflecting our values and the state of our planet.

Indeed, fashion may seem naive, but it is not. We, humans, are social animals, so we dress for work, special occasions, time off or holidays. In fact, the fashion industry is huge and the effects are well known.

Despite growing awareness, the trend of consuming mass-produced, disposable fashion persists. This need to constantly showcase new looks comes at a steep price – one paid by our planet, which is literally heating up as a result of our choices.

This doesn’t work anymore.

Overconsumption, disposable fashion, and the ‘buy and toss’ mentality belong to a past that is wreaking havoc on our present. It’s time to shift our mindset, rethink these habits, and embrace a more sustainable approach to fashion.

What did you wear during your summer holidays?
Holidays in Basilicata – Summer style #formodernhumans

Meaningful pieces: evolved style #formodernhumans


So, what did we wear during our summer holidays? The answer is simple: the same meaningful garments that have been the staples in our urban wardrobes. This is the essence of meaningful pieces – they’re the only garments worth owning. When paired just right, they effortlessly take you from the city streets to the sandy beaches, offering a unique and timeless style. 

Meaningful garments are the result of thoughtful design: quality pieces with a timeless aesthetic – made to last. Our Spring/Summer 24 selection includes versatile shirts, dresses, t-shirts, and shorts, crafted from silk to cotton and lace, all adaptable for multiple occasions. In fact, thoughtful fashion in limited pieces is our focus.

The bottom line? We don’t need more. With waste piling up everywhere, it’s time to reject ‘garbage fashion.’ What we need is less – much less – but better. Fewer pieces, higher quality.

As climate change intensifies and our planet heats up, the urgency to act grows stronger. Now, more than ever, meaningful pieces are the only ones worth having. The true style alternative #formodernhumans

And you? What did you wear during your summer holidays?

We’re Back and Thrilled to Connect with You Again!

We’ve missed you! Dive into our latest post, and don’t hesitate to reach out – we’d love to hear from you! Whether you have questions, feedback, or just want to say hello, we’re all ears. Let’s start a conversation!

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A Pause in a Boiling World

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Confronting climate change during the hottest summer ever


After a brief pause from writing, we’re confronted with a stark reality: the world isn’t just metaphorically but literally boiling. This realisation resonates deeply with us, not only with our work in the fashion industry but also with our entire lives.

Over the past few weeks, we journeyed through Italy, from Milano to the tranquil landscapes of Basilicata. Along the way, we immersed ourselves in beautiful places, savouring the food, connecting with people, and even grappling with Wi-Fi issues that forced us to momentarily step back from blogging. But what left the most profound impression was the relentless heat. The scorching temperatures, the unnaturally boiling seawater, everywhere. This was an unprecedented experience that made the reality of climate change feel more tangible than ever.

The summer of 2024 is now officially the hottest on record.

A Pause in a Boiling World
Basilicata – Marina di Pisticci


This extreme weather is having a profound impact not only on production chains and labourers but also on consumer habits and retailers. Yet, the fashion industry remains largely indifferent to this urgent crisis. Instead of responding to these challenges, the slowdown in consumer spending and the resulting decline in brand revenues are driving the industry in the opposite direction.

According to Business Of Fashion “Sustainability teams at big brands have been hit with layoffs; some companies have watered down their climate targets; and others are deprioritising sustainability efforts to focus on growth amid market volatility.”

Faced with financial pressures, the fashion system is prioritising growth and profitability, relegating sustainability to the background. Even the industry’s outward commitment to sustainability is starting to crumble.
Are we about to witness the facade completely collapse?

And so, in this moment of pause in a boiling world, the harsh reality of climate change compelled us to question everything.

How can we ignore the effects of this climate crisis on our lives and our work? Can the fashion industry really continue with business as usual? Should we reopen our boutiques as if nothing has changed? Is it possible to approach the Spring/Summer 2025 buying season without acknowledging the profound shifts happening around us?

Moreover, should we rush into the new Fall/Winter 2024-25 season? Still clinging to the outdated practice of dividing collections by season?

These are questions we can no longer avoid. The reality of our boiling world demands a thoughtful and immediate response.

We’re Back and Thrilled to Connect with You Again!

We’ve missed you! Dive into our latest post, and don’t hesitate to reach out – we’d love to hear from you! Whether you have questions, feedback, or just want to say hello, we’re all ears. Let’s start a conversation!

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Exclusive Slow Fashion in Small Batches

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Good design & thoughtful lifestyle #ForModernHumans


What do we do?


We offer exclusive slow fashion in small batches, carefully selected from independent international designers, with a particular passion for Japanese brands. Our selection intentionally offers limited pieces to ensure uniqueness and a sustainable approach. Indeed, to minimise waste, we limit the quantities of pieces we order. Also, we reduce packaging to the essentials. Our aim is not to accumulate more but rather to prioritise quality over quantity. So, it is not whether an item is from the current season or not, but rather it is about whether it is truly worth having. It’s about enduring value.

Why do we do it?


The traditional fashion industry model, focused on endless growth, overproduction, and rampant consumption, is no longer viable. Game over. With 2024 potentially surpassing 2023 as the hottest year on record due to human-caused climate change, the need for a different approach is urgent. We must make a change.

Who is it for?


Our approach isn’t for everyone. If you don’t see a problem with overconsumption, disposable garments, frequent flights, constantly upgrading tech devices, and so on, our offerings may not resonate with you. However, if you recognize the urgency of climate breakdown and believe in the necessity of change, you’ll find kindred spirits here.

Our selections are for those who reject business as usual and understand the importance of respecting planetary boundaries. We cater to individuals who are passionate about discussing climate change, ethical business practices, and a thoughtful lifestyle. If we fail to understand and operate within these limits, we risk heading towards extinction.
Change must happen now, not later.

Evolved fashion design must start from this awareness. A meaningful lifestyle begins here. Our exclusive slow fashion in limited pieces reflects this ethos: encouraging questions, finding solutions, and sharing meaningful ideas.

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