beauty

New beauty standards

In our evolving process to become better humans, we are actively searching for a more meaningful lifestyle. Thinking about new beauty standards, expressing elegance in harmony with nature and getting rid of unhealthy beliefs are all things we need to do.

For so long we have been brainwashed to accept plastic dolls with ultra-white teeth as a beauty ideal. Ultra-white teeth do not even exist in nature, not to mention doughnut lips. How could we believe these were human features?
Are we sure that we look younger or beautiful by lifting our face or plumping our lips? And, if we want to eliminate plastic from the world, why do we put it into our bodies?

We are human beings, getting old is part of our nature. We should accept it and live it positively. Real beauty is a direct reflection of self-acceptance, well being, and respect and love for oneself. But, there is a huge difference between taking care of oneself and become the plastic version of a human.
If we look around, we are surrounded by aliens shaped by plastic surgery, and they all look exactly alike. Our faces lost expressiveness.
As a reaction to that, the body-positive movement tells us to accept ourselves as we are, which is obviously the right attitude.

At long last, we acknowledged that beauty is diverse and ageless. Different body shapes, or freckles, diastema and so on aren’t defects but details that make us unique.
The truth is that we’ve had a rather schizophrenic attitude to beauty standards. First, we believed in plastic dolls, the fakeness par-excellence. Then, we pushed self-acceptance to the extreme. Promoting excessively overweight bodies as a wellness model is quite scary.
While accepting oneself is a fundamental block in our growth process, selling unhealthy models as a new positive normal is dangerous.
We tend to go from one extreme to the other instead of finding the balance.

The Romans used to say “in medio stat virtus” – virtue resides in the mean.
It’s time to follow the advice.

Sharing ideas

Ideas are powerful. Sharing our thoughts makes the energy greater.
Sharing is at the heart of our community. Believing in the possibility of inspiring each other, cross-pollinating, is the real precious benefit of our interactions. It is about being open to a growth process that enriches us, broadening our visions.
Hearing our interconnection elevates the sense of community. A group of like-minded people, focusing on specific values: inclusion, diversity, ethical work, kindness, respect.
Fashion is the door that lets us in, connects us, knowing that we don’t stop at a superficial level. We enter from that door to find a common ground, but then we dig deeper into our culture and lifestyle.
Together, we facilitate an ecosystem where we develop beauty, empathy, value. We connect, we come together to make things better.
Join our community by sharing your thoughts with us!