Just Thank You

Reflecting on a year of quiet revolution and shared gratitude


As we close the year, we want to pause, reflect, and simply say thank you. 2024 has been a challenging year for humanity and ecology—and for fashion. Yet, we are deeply grateful to everyone who has been part of our journey, a quiet revolution #formodernhumans.

Since 2006, we’ve championed an alternative vision of fashion—one that values quality over quantityvalue over noise, and creativity over mindless trends. This year, our dedication to curating meaningful garments from independent designers has remained unwavering. A quiet revolution amid the devastating clamour of the fashion industry and its commercial noise.

In a world where business logic flattens creativity, your support has kept our vision alive. You are the heart of what we do, and for that, we extend our deepest gratitude:

To each person who purchased from us: we exist thanks to you. To every person who embraced our ethos and supported our boutique, your trust is our foundation. You make our existence possible.

To the designers—the creative minds behind every stitch, sketch, and idea—your work inspires us daily. Thank you for sharing your creativity and enriching our selection with your unique vision.

To our commercial partners—those who have treated us with care and humanity—thank you for being allies in our mission.

To our contributors, blog readers, and community—your engagement sparks meaningful conversations and keeps this journey vibrant.

Finally, thank you for the moments you’ve shared with us, for inspiring one another and for allowing us to shape a unique narrative.

As we step into a new year, we carry your trust in our vision as a beacon of hope—for fashion, humanity, and the planet. 

Thank you for being an integral part of our story. Together, we move forward with purpose.

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