Pharre-Well fashion designers!

Paris Men’s Fashion Week: Pharrell Williams debuts for Louis Vuitton

Fashion crowds, say Pharre-Well to fashion designers, and welcome to marketing!
During the Paris Men’s Fashion Week, Pharrell Williams presented his first release for Louis Vuitton. A big marketing show after which every fashion designer can quit their job. The fashion industry doesn’t need you anymore.

Pharre-Well & the rappers show!

The runway was all about creating the hype, though some titled he brought a gentle revolution in fashion. Wait, did you see anything new? So revolutionary? Really? It seemed like an ’80s flashback.
In fact, he brought up nothing in terms of design, zero new elements. Specifically, he collected all the rap imagery, threw it in a washing machine, and so he got the mix. The show, as well as the guests’ outfits, was a celebration of black culture and hip-hop, which is now the hook to attract masses of kids who want to look like their favourite idols from the star system. Indeed, that’s what the runway was. A show, a big parade of stars. Not fashion, nor an example of good design. And not even a gentle revolution, please!

Fashion & representation

Although it is perfectly understandable that centuries of white dominance in every field made many people feel unrepresented, it is unclear why historic fashion Maisons believe they should shift to a universe that does not belong to them.
Of course, one thing is the history, image, and tradition of a Maison. Another thing is what people, meaning the final customers, want to do with the clothes or accessories they purchase. So, the style they create by mixing them.

Fashion marketing

But does it make sense to take down Vuitton’s heritage? And is expanding the business a good reason to demolish brands’ heritage? How can loyal clients trust them? Sadly, LVMH’s strategy recalls what Alessandro Michele did with Gucci. When the market got oversaturated with pointless stuff, they realised maybe it was a mistake. Afterwards, brands can attempt to reverse this strategy, but they lose credibility.
Besides, it says a lot about what the fashion industry wants: growth! Which now, they like to call green growth. That is what corporations hide behind the facade, preserving their overproduction pattern.

Pharre-Well fashion designers!

However, the point is that being a fashion designer nowadays is really frustrating. After this LVMH move, we can celebrate the end of the fashion designer! A professional figure that needed specific skills and a creative vein now only takes big popularity!

So, Pharre-Well fashion designers out there! Adieu!

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Siamo Foresta

Contemporary Art to save the nature


Yesterday we attended the opening of the “Siamo Foresta” exhibition at Triennale Milano in collaboration with Fondation Cartier pour l’art contemporaine. We are forest – is the language of contemporary art focused on nature and aiming to save it from human impact.

Beyond anthropocentrism

“Siamo Foresta (we are forest) draws its inspiration from an aesthetic and political vision of the forest as an egalitarian multiverse of living peoples, human and non-human, and as such offers an allegory of a possible world beyond our anthropocentrism. The exhibition stages an unprecedented dialogue between thinkers and defenders of the forest; between indigenous artists – from New Mexico to the Paraguayan Chaco passing through the Amazon – and non-indigenous artists (Brazil, China, Colombia, France).” – source

Siamo Foresta: artists involved

“Focusing on artists from Latin America, We Are Forest presents, amongst others, the works of Jaider Esbell (Macuxi, Brazil), Cleiber Bane (Huni Kuin, Brazil), Floriberta Femin, Angelica Klassen, Esteban Klassen, Marcos Ortiz (Chaco, Paraguay), Sheroanawe Hakiihiwë, Joseca Mokahesi, and Ehuana Yaira (Yanomami, Venezuela and Brazil), Johanna Calle (Colombia), Alex Cerveny, Bruno Novelli, Santidio Pereira, Solange Pessoa, Adriana Varejao, and Luiz Zerbini (Brazil).” – source

We recommend you visit the exhibition, it’s open until October 29!

Siamo foresta

As we entered the rooms, a quote caught our attention:

“The forest is alive. It can only die if the white people persist in destroying it: if they succeed, the rivers will disappear underground, the soil will crumble, the trees will shrivel up, and the stones will crack in the heat. The dried-up earth will become empty and silent.”

David Kopenawa, The Falling Sky 2010

Siamo Foresta: nature focused contemporary art

Captured by green in every shade and two corners of the forest installation with large lush plants we could walk through. And bright colours; but also some impressive black and white, all with potent imagery and a touching sense of light. Indeed we were amazed to discover the drawings some indigenous self-taught artists made just with a ballpoint pen.
A fun detail, a man saw Cri standing next to a painting in her anis slipdress by Marc Le Bihan and said: “Your colours perfectly match this painting. You should be in it! Let me take you a picture!”
Indeed, we all wore colours in line with the exhibition. Perhaps when we made our Spring-Summer 23, the forest mood inspired us!

In the end, another quote made us reflect:

“It began with separating man from nature and establishing him as a sovereign kingdom; it was thus believed to erase the most irrefutable character of him, namely that he is primarily a living being. And, remaining blind to this common property, the field has been given free rein to all abuses.”  

Claude Levi-Strauss – Structural Anthropology 2

This quote from Claude Levi-Strauss – Structural Anthropology 2 – is dated 1973. In 2023, fifty years later, there’s a summit on sustainability every day! Nothing has changed over time. In fact, now climate change is irreversible, but we are just talking.

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Fashion experts vs sustainable brands

Spring-Summer 24 fashion exhibitions


With Spring-Summer 24 selling season-opening, fashion experts are meeting sustainable brands. And so, we received invitations for panels and fashion events, aiming to facilitate the shift towards eco-conscious products. But the ultimate goal isn’t sustainability. It never is so. 

Unfortunately, brands that have an idea of what sustainability is, aren’t understood by fashion buyers and showrooms. Indeed, both industry players had the same comments, which seems weird and leaves little hope for specific brands to find a market that would sustain their business in an evolved fashion panorama. But fundamentally, these comments say a lot about what sustainability represents in the fashion industry.

Fashion experts’ remarks on sustainable brands

We’ll guide you through some opinions we heard about these new brands:
1- Is this clothing collection sustainable?
2- This collection is too small. Why just a few pieces?
3- It’s expensive! Prices are too high. We want the same clothes at a much lower price.

Now the responses we would love to give, point after point and face to face, to the fashion experts:
To the very first question everyone asks when approaching a booth: is it sustainable? 
What do you mean? Can’t you understand it from the size of the collection, style choice, quality and materials? Do you need a tag stating if a garment is eco-conscious? 

The second one: your collection is too small! 
Guess what! Capsule collections should be the way out from decades of racks packed with new items! The way out from overproduction! Isn’t a capsule collection more sustainable? It seems showrooms and buyers still need endless items, fabrics and colour options, which is the opposite of sustainable fashion.

Then comes the third request, which makes you understand these experts have no idea what they say: it’s expensive! We want this dress, but cheaper. Well, sustainable materials are expensive! And if that designer makes a specific dress in a much cheaper material, it wouldn’t make sense. 

And so, the last request takes us back to the first: is it sustainable? 
Why do you ask? What do you expect from sustainable brands if you ask for much cheaper materials?

Is sustainability the goal?

Dear fashion experts, buyers and showrooms, are you sure you want sustainable fashion brands? Do you know what sustainable means? It seems your ideas are confused, indeed. And perhaps those panel discussions have a different goal. 

In fact, it sounds like your interest in sustainability stops at justifying your presence on the market.

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Man comes, and man goes!

What’s the point of fluidity if brands still present gendered fashion shows?

“Man comes, and man goes” is the feeling we get analysing this men’s fashion week. First was men’s fashion shows, then designers said, man no, not anymore. It was better to present men’s and women’s in one event. And now men’s shows are yes again! 
So, what’s going on? Do designers have an idea of what the world needs, or are they just babbling?

Man’s fashion and style

On the one hand, the vision of men lately has become more free. They can wear clothes that weren’t appropriate a while ago. Although sometimes man’s image seems confused, certainly, it’s almost devoid of elegance. That is because fluid style is associated with an often ridiculous portrayal.

Furthermore, we wonder who brands are talking to. Young boys? In fact, the age seems lowered a lot. But can teenagers afford luxury designer clothes? Apart from a tiny audience, it doesn’t seem likely. So, again we wonder what worldview these top brands promote.

Women and gender-fluid

On the other hand, the idea of women remains quite antiquated and vulgar, even when approaching gender-fluid. But with the claim of showing a woman free from patriarchy and who imposes her own personality. Free to dress as she likes, they say. In other words, a woman’s style that reflects her liberation from man-imposed rules. 
Of course, we do not agree with this storytelling at all. It’s just a fake representation in order to sell the same old things.

Spring-Summer 24 men’s fashion show: gender-fluid and sustainability

Specifically, as regards men’s fashion week, we touch upon a few considerations:
From a style perspective, there’s no need for gendered lines, though we believe that fluidity doesn’t mean ridiculous. 
But what’s the point of fluidity if brands still present gendered shows?

Most importantly, from a sustainability viewpoint, we can’t see the need for a separate fashion week for men and women. In fact, it seems like designers say everything and its opposite six months later, completely disowning words of common sense they pronounced earlier. There’s no clear and consistent line of thought. Which, in times of climate change and tangible disasters we face on a daily basis, seems absolutely crazy.

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The Multi Strap Slides

Vibrant summer slides #formodernhumans

Today we introduce The Multi Strap Slides by Antenora shoes.

These lime sandals will add a touch of colour to your Spring-Summer style. Also, they are very comfortable, so you will love wearing them, creating playful outfits.

The brand Antenora is a new entry for this spring-summer 23. Located in Italy, in the beautiful Marche region, Antenora production is entirely hand-made with care and passion. In fact, they select the softest leathers and brush their shoes with customised colours.

A technical curiosity from the world of footwear: do you know what “fussbett” means? Fussbett is a German word which means footbed. In fact, Antenora shoes are fussbett sandals. Therefore, shoes with an ergonomic footbed, which is a structure that provides 100% comfort.

Discover The Multi Strap Slides

About the design
Flat multi-strap leather sandals. In order to provide better support and an excellent fit, Antenora shoes use a customised ergonomic footbed, specifically called fussbett. Which is covered by hand with soft leather. Eventually, they apply a light, soft and durable rubber outsole. 

The Multi Strap Slides

Fit: true to size / comfortable.

About the material
Upper: 100% calf leather 
Fussbett: 100% calf leather
Outsole: durable rubber 

About the colour
Lime: halfway between yellow and green. Indeed, this is a bright and exuberant colour which evokes the spirit of Summer.

The Multi Strap Slides are the perfect choice to complete your Spring-Summer outfits. If you like colour-block, you won’t have problems creating mix-and-match looks with these slides. But if you usually do not wear full-coloured outfits, just a touch of lime paired with your basic colours clothes will make you stand out.

How to purchase The Multi Strap Slides:

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. 

International Shipping available! 

We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Treat yourself today! ❤️

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